VP of PR, Consumer & Food Brands

The Consumer & Food Brands team at The Brand Guild partners with some of the most exciting culture-shaping brands in the countryfrom beloved national food favorites to design-driven consumer brands defining whats buzzy now. As we continue to grow were seeking a Vice President of Public Relations to lead a dynamic portfolio of brands and help shape the future of our consumer practice.

This is a senior leadership role for someone with 10 years of PR agency experience deep category expertise across consumer and F&B and a passion for building standout brand narratives. The ideal candidate is a strategic thinker a collaborative partner and an inspiring leader who brings both creativity and rigor to the work. If you thrive in fast-paced consumer categories and love helping brands break through wed love to talk.

Note: This position is based in The Brand Guilds NYC office with 3 days/week in-office.

Who You Are:

• A strategic big-picture thinker with a passion for consumer lifestyle CPG and F&B brands
• A natural leader who inspires teams builds trust with clients at the executive level and elevates work across the board
• A seasoned storyteller who knows how to identify narratives that resonate culturallyand turn them into powerful earned moments
• A partnerships-minded creative who concepts and delivers pressworthy campaigns launches and cultural moments that break through
• Adept at overseeing high-level PR strategy message development issues management media counseling and integrated campaign planning
• A confident communicator and presenter who can shape POVs lead rooms and advise C-suite clients
• Exceptionally organized detail-oriented and able to manage a large portfolio with competing priorities
• A team-first leader who thrives in a collaborative high-performance we win together culture
  
  

What Youll Do:

• Lead integrated communications strategy for a portfolio of food beverage and consumer lifestyle brandsdriving visibility cultural relevance and business impact
• Serve as senior strategic counsel to clients shaping narratives anticipating challenges and guiding long-term planning
• Build and nurture top-tier media relationships across consumer lifestyle food design business and trade categories
• Oversee development of proactive media outreach plans story mining pitch strategy and press moments that break through
• Concept and drive pressworthy campaigns partnerships and brand moments that earn attention and cultural relevance
• Analyze media performance and translate it into strategic insights that inform future campaigns
• Partner closely with Marketing Events Social and Creative teams to deliver integrated brand moments
• Oversee and develop a high-performing PR team setting vision mentoring talent and fostering a culture of creativity accountability and results
• Contribute to leadership conversations around team growth resourcing process and best practices
• Support new business efforts as needed including strategy development and pitch participation
  
  

What You Bring:

• 10 years of PR agency experience working across consumer categories; deep experience in food beverage and CPG strongly preferred
• A track record of delivering press results that move the needle for consumer and F&B brands
• Strong relationships with editors writers and producers across lifestyle consumer business design food and trade media
• Experience overseeing a mix of accounts budgets direct reports and cross-functional workstreams
• Ability to translate cultural insights into compelling brand storytelling
• Exceptional writing communication and presentation skills
• Experience navigating client dynamics at the executive level offering clear counsel and decisive recommendations
• Ability to manage complex projects anticipate needs and keep teams moving with clarity and confidence
  
  

Why Youll Love Working Here

• People-first culture: A supportive high-energy team that values creativity collaboration and balance
• Professional development: Annual stipend training programs and mentorship opportunities
• Comprehensive benefits: Fully paid medical dental and vision; FSA; life and disability insurance; 401(k) with 4% match
• Time to recharge: Robust PTO policy (44 days annually!) including mental health days Summer Fridays and generous paid family leave
• Hybrid flexibility: Three in-office days designed for connection collaboration and creativity
• Exciting clients: Work with best-in-class F&B and consumer brands that shape culture

Required Experience:

Exec