Digital Marketing Operations Lead

At Qmatic our purpose is clear: a world where everyone can access the services they need.

For more than 40 years we have shaped how people connect with essential servicesreducing friction simplifying journeys and enabling organizations across retail finance healthcare and the public sector to deliver world-class customer experiences.

Today Qmatic operates as a truly international company serving customers and partners across Europe North America and global markets. Our solutions power service journeys for leading enterprises and public organizations worldwide.

Purpose of the role

The role ensures that marketing operatesas an always-on engine by driving day-to-day MarCom activities website updates marketing automation AI-supported optimization and content production. You have a solid understanding of digital marketing demand generation and customer journeys in a B2B context. This role is ideal for someone who enjoys being close to the systems the data and the execution and taking pride in making marketing operations run better every month.

Key responsibilities

1. HubSpot ownership website operations & optimization
   
   

• Own and operateQmaticsHubSpot environment end-to-end including portal administration (setup data structure and quality governance permissions) workflows analytics and AI capabilities.

• You will also own the day-to-day management of our website in HubSpot CMSandhandling content publishing page creation updates and continuous improvements (basic SEO/CRO).

• Act as the internal HubSpot expert across Marketing and Sales.
  
  

2. Marketing automation campaigns & performance

• Build and run marketing automation and lifecycle journeys in HubSpot including workflows campaigns email programs list segmentation lead nurturing and customer journeys.

• You will drive performance through continuous testing and optimization using HubSpot reporting and analytics to improve conversion engagement funnel efficiency and time-to-market in a B2B context.
  
  

3. AI-enabled marketing operations & hands-on content production

• Embed AI into day-to-day marketing operations byidentifyingopportunities testing new capabilities and applying AI-driven ways of working within HubSpot and related tools. This includes using AI to support content creation personalization segmentation lead scoring and performance optimization.

• You will also create and adapt marketing content hands-on (web email social webinars) independently and with AI support using tools such as HubSpot AI generative AI platforms (e.g. Midjourney Runway SunoElevenLabs or comparable tools) and design tools (e.g. Figma Adobe Creative Cloud) where relevant.

• Yourecomfortable experimenting with prompts iterating outputs and applying AI tools to improve efficiency creativity and quality.

Who you are:

• Self-starter with strong ownership.

• Performance- and improvement-driven.

• High pace and ambition while being detail-oriented and holding yourself (and others) to a high bar for structure and quality under pressure.

• Humble collaborative and open to feedback with a low-ego mindset focused on what works.

• A strong internal communicator with the judgment and finesse to navigate cross-functional collaboration effectively.

• Flexible and committed to the journey.

• Fluent in English; proficiency in Swedish is preferred.
  

Why Qmatic:

Werein an exciting transformation phase: fastmoving collaborative and global.Youllwork crossfunctionally have clear priorities and partner with internal teams and external agencies.

Location and reporting structure:

Based in ourMölndaloffice with the ability to work in a hybrid arrangement according to the company Hybrid Working Policy and the needs of the business. This position reports to the Head of Marketing

About Qmatic

Qmatic is a global leader in reshaping connections between people and services for truly excellent customer experiences. Working seamlessly with partners all over the world we provide over 2 billion customer journeys every year on more than 60000 systems in over 120 countries and across several sectors such as finance healthcare retail and public services. Creating a world where everyone can access the services they need. Corporate headquarters are situated in Mölndal Sweden with Qmatic sales and service offices in Atlanta Bocholt Dubai Katwijk and Madrid. Through smart and future-forward technology we help our clients create truly excellent customer and employee experiences as well as smoother more efficient operations every day and all around the world.

By pursuing a job vacancy or showing interest in future roles I accept theand confirm that Qmatic may store my personal details for the purpose of processing my job application.

Required Experience:

Manager