Digital Marketing Manager

Continental Properties is looking for a Digital Marketing Manager to join our Marketing team at our Home Office in Menomonee Falls WI.

For more than 45 years Continental Properties has been building communities that enhance peoples lives. As a fully integrated developer owner and operator we shape the resident experience from the ground upfrom site selection and construction through lease-up and long-term ownership. For marketers that means the opportunity to influence brand positioning go-to-market strategy and how residents discover their next home.

Youll lead digital marketing and website strategy across Continentals nationwide portfolio of apartment communities driving renter demand. Youll guide the development and execution of campaigns across search social and paid media overseeing a team of four Marketing Specialists and digital agency partnerships. Youll also own the website roadmap driving a high-converting user-friendly experience. Working closely with Operations CX Data and cross-functional partners youll have visibility into how your strategies translate into real leasing results. This is a high-impact role with room to grow as the company expands its portfolio and continues reinventing its brand offerings. The Digital Marketing Manager reports to the Marketing Director.

We are embracing a hybrid working environment and you can work both in the office and remote. #LI-Hybrid

Essential Responsibilities:

• Build and refine frameworks and strategies for paid digital campaigns (search social email internet listing sites such as Zillow & ) that the team executes across the portfolio to drive qualified leads tours and leases

• Monitor portfolio performance against KPIs and targets; review community-level results to identify opportunities diagnose underperformance and recommend adjustments to targeting creative spend or channel mix

• Identify evaluate and oversee external vendors and agencies to extend team capabilities and support digital marketing objectives

• Own the website roadmap and partner with external vendors to prioritize enhancements and optimizations that support a high-converting user-friendly experience

• Drive SEO GEO (Generative Engine Optimization) strategy and AEO (Answer Engine Optimization) leveraging internal team and external partners to improve visibility across traditional search and emerging AI-driven discovery platforms; set goals for rankings and organic visibility and measure progress against them.

• Lead and develop a team of Marketing Specialists setting clear performance expectations helping prioritize work and building digital marketing and data fluency to drive customer demand

Skills for Success:

• Education: Bachelors degree in Marketing Communications Business Analytics or a related field required or equivalent professional experience.
• Experience: 5-7 years of experience in digital marketing performance marketing or marketing strategy roles 2-3 years of people management experience including coaching development and performance management of direct reports.
• Functional/Technical skills: Google Analytics 4 (GA4) Google Ads Meta Ads Manager Google Search Console SEO (SEMrush Ahrefs or similar) familiar with AI-driven search and discovery tools impacting AEO/GEO working knowledge of CMS platforms (HubSpot Sitecore WordPress) to support website updates and content management. Experience with Adobe Creative Suite Google Tag Manager (GTM) and Power BI Dashboard Creation is a plus but not required.

Why Youll Love Life at Continental:

Our award-winning culture fosters innovation and empowers our team members to lead. Here are some of the reasons that our team members continue to vote for us as a Top Workplace:

• Career Growth: Youll have the tools training and opportunities for a meaningful career with long-term growth potential. We invest in your learning & development with paid professional memberships certifications and tuition reimbursement.
  
  
• Mental Health & Wellness: Your well-being matters. We provide comprehensive mental health support including but not limited to 8-free counseling sessions per year and access to additional wellness resources.
  
  
• Balance: We recognize that balance varies for everyone and we support our team members with that in mind. Recharge with generous vacation time 9-paid holidays and half-days on Fridays during designated months.
  
  
• Community & Connection: Build relationships through informal gatherings lunches community and company events volunteer opportunities and a vibrant social culture. Learn more about recent Continental events here!
  
  
• Culture of Belonging: The Continental IDEA (Inclusion Diversity Equity & Allies) is our commitment to evolving our culture where team members feel a sense of belongingness each day. Our You Belong Here Initiative and Business Resource Groups focus on fostering an inclusive and equitable work environment for all.
  
  
• Performance Incentives: Participate in our Building Above and Beyond (BAAB) incentive program that rewards team members annually based on company goals and achievements.
  
  
• Industry-Leading Benefits: Enjoy a comprehensive benefits package including Medical Dental and Vision Plans flexible spending accounts 401(k) with company match and company-paid life and disability insurance.
  
  
• Family Support: Support your growing family with 6-weeks paid parental leave and with family-forming & fertility resources (up to 12-weeks leave for birth mothers).
  
  
  

We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression or veteran status. We are proud to be an equal opportunity workplace.

We comply with the Americans with Disabilities Act (ADA) and all applicable state and local fair employment practices laws and are committed to providing equal employment opportunities to qualified individuals with disabilities.

For the benefit of our residents the communities we serve and our co-workers all applicants are required to pass a post-offer criminal background check prior to joining the Continental team.

We are committed to fair and equitable compensation practices. The posted salary range represents our good faith estimate of the base salary for this role at the time of posting. Final compensation is based on a variety of factors including a candidates experience skills qualifications and internal equity. This range does not include bonus potential or other forms of compensation and benefits.

Salary Range: $115000 - $130000 per year

Required Experience:

Manager