Director of Digital Strategy

OUR CULTURE

Our collaborative innovative and equity driven culture empowers our staff to grow through individual development opportunities team retreats and cross-departmental partnerships. We continue to evolve our culture by attracting and retaining new talent with valuable experiences and insight.

POSITION MISSION STATEMENT

The Director of Digital Strategy works collaboratively as part of the Marketing and Communications team and is responsible for leading and developing enterprise-wide digital strategy capabilities and content to advance the Foundations communications effectiveness and impact.

A person in this role must be a strategic thinker an excellent digital storyteller and have wide knowledge of the digital world including content management systems (CMS) social media email marketing automation search engine optimization (SEO) and analytics platforms. They excel at analytical thinking and are creative yet data-driven in their approach. They understand people and how to build a digital ecosystem that meets and anticipates the needs of an audience. They know whats hot in the digital world before anyone else does and they closely follow trends related to how people access digital information. They are as comfortable with hands-on tasks such as digital analysis and copy writing and building webpages as they provide strategic guidance.

They are highly analytical a collaborative leader and passionate about how technology can bring people and communities together.

ABOUT THE DEPARTMENT

The Marketing & Communications team develops and implements strategies to advance the Foundations strategic plan. Our team of highly collaborative and talented communicators and marketers work with colleagues across the organization to achieve our team goals of increasing awareness engagement and acquisition.

KEY RESPONSIBILITIES

Digital Strategy

• Maintaining the ongoing design and optimization of the digital user journey for Foundation audiences.
• Developing and managing an ongoing strategy for all digital channels (social media web email employee intranet) aligned with the organization-wide communications plan.
• Ensuring all digital communications are consistent and integrated with all other marketing and communications efforts and brand standards.
• Providing ongoing updates to internal stakeholders about industry trends and best practices.
• Developing managing and optimizing an SEO/GEO strategy including boosting traditional and AI search visibility.

Web Platform and Vendor Management

• Managing and optimizing the organizations external websites
• Managing the marketing teams automation/CRM system (currently HubSpot).
• Overseeing a website roadmap to evolve the Foundations websites ensuring ongoing improvements and best practices.
• Working with the Chief Marketing Officer and IT to budget scope scale create and manage the organizations externally facing digital platforms.
• Managing a suite of external vendors including developers SEO partners digital advertising vendors etc.

Team Leadership & Talent Development

• Supervising the Digital Marketing Specialist position and overseeing social media work.
• Fostering teamwork within the team and across the organization.
• Coaching mentoring and developing any direct reports to reach articulated goals.
• Contributing to a values-driven team culture.

Content & Campaign Strategy

• Managing the Foundations email platform including creating sending and reporting on email performance.
• Maintaining email best practices and overseeing email governance.
• Maintaining the digital editorial calendar and contributing to the global editorial calendar.
• Writing copy for digital platforms including email and web.
• Acting as a lead for the digital component of campaigns.
• Guiding content developers on implementing SEO/GEO and AI-informed best practices to boost performance.

Analytics Optimization & Performance Measurement

• Designing and maintaining KPI dashboards and reporting on tactic effectiveness across websites social media email earned media paid media and owned media both globally as well as on specific campaigns.
• Tracking and using data to optimize digital tactics and messaging to increase acquisition and engagement.
• Designing and managing A/B testing plans for advertising emails and landing page optimization.
• Designing and managing segmented email cultivation and communication campaigns.

Digital Advertising & Growth

• Overseeing paid digital advertising budget and strategies (Google Ads Meta LinkedIn etc.) in partnership with vendors.
• Leading audience acquisition and optimizing engagement across channels.

• Bachelors degree in a related field and a minimum of 10 years of experience in a digital domain with strong interactive marketing experience and experience with digital social and technology solutions and delivery.
• Hands on experience with digital platforms including marketing automation and email tools (HubSpot Salesforce etc.); CMS systems (WordPress CRAFT etc.); Google Analytics; Meta Business Suite; LinkedIn Business Manager; Excel; project management platforms.
• Expertise in planning crafting and delivering web digital and social strategy campaigns and content.
• Excellent verbal and written communications skills.
• Outstanding judgment strategy listening and project management skills; highly skilled at juggling multiple projects and priorities.
• Experience and passion for measuring and analyzing digital and communication analytics and using data to drive decision making.
• Strong skills in web content management writing and editing social media management and site management. Graphic design skills are a plus.
• Expertise in consulting and advising partners to ensure the best possible work product.
• Expertise with digital advertising strategies including Meta Ads and Google Ads.
• Expertise in content and technical SEO such as keyword research analysis ranking and other SEO tactics. Willingness to learn and adapt to changing SEO/GEO trends.
• Expertise in identifying forecasting and learning to apply emerging trends in the digital space.
• Savvy web and social media navigator skilled in effectively using the Adobe suite Microsoft Office Google Analytics research and analytical tools and social media.
• Demonstrated ability to effectively interact communicate and collaborate with people from different cultural backgrounds.
• Understanding and/or willingness to learn about the importance of racial equity as a factor in community health.

Typical physical demands include:

• Ability to remain in a stationary position 50% of the time either at home or onsite.
• Occasionally moving about inside the office to access filing cabinets etc.
• Ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
• Ability to observe details at close range (within a few feet of the observer).

COMPENSATION & BENEFITS

The compensation for this position is $150000.00 and includes participation in the organizations benefits plan.

Classification: Exempt; Full-time.

Location: All employees are expected to live within a commutable driving distance to the Foundation.

The work of our organization changes as we continuously seek to have greater impact. All of our team members must be flexible and able to adapt to short and long-term shifts in their job duties.

VALUES

What we believe in and how we conduct ourselves

We listen

We Innovate and learn

Community is our Compass

We Commit to Equity

We Nurture Philanthropy

We consistently work to make our community a stronger more equitable order to fulfill our mission we understand that employing a diverse team of knowledgeable passionate individuals who reflect our community is vital. To that end the Foundations staff consistently works to ensure that our recruiting activities and hiring plan align with our commitment to equitable hiring practices.

Application Deadline: Friday February 6th 12:00 p.m. CST