Firmwide Marketing Manager

Location

Applications accepted for candidates based in any of our seven domestic offices: Los Angeles San Francisco New York Houston Dallas Laguna Beach or Sausalito. This is an in-person role with flexibility to work from home based on office policy.

About SWA

SWA is a global landscape architecture planning and urban design firm with eight offices across the U.S. and China. Established in 1957 SWA is one of the first 100% employee-owned companies in the country. The firm has designed some of the worlds most significant landscapes across typologies and scalespublic commercial institutional residential and moreleveraging its strength as a diversified firm with eight independent studios.

Role Description

The Firmwide Marketing Manager is a critical role at SWA ensuring that marketing resources are cohesive accessible and consistently high-quality across the firms eight studios. Unlike a studio-based marketing role this position focuses on infrastructure standards and interoffice coordinationlaying the foundation for how SWA markets its work firmwide.

Working with the Communications Director Imaging team CFO/COO and Marketing Managers across all studios this person will serve as the connective tissue that:

Develops and maintains shared marketing systems (Marketing Drive OpenAsset Vision project numbers award/conference schedules).

Oversees quality control for firmwide marketing assets.

Guides the evolution of flagship marketing campaigns and key deliverables for biannual Principals Meetings.

Advises senior leadership on strategy to strengthen SWAs positioning in target markets and professional networks.

Rather than managing pursuits this position is dedicated to building and maintaining the infrastructure that supports them.

Responsibilities

The Firmwide Marketing Manager will:

Lead QA/QC of firmwide marketing materials: project tearsheets resumes narratives visuals firm profiles brochures presentations award submissions and proposal kit of parts.

Oversee the production of the annual Projects Book for SWAs Summer Principals Meeting adjusting the overall workflow to streamline data collection at key project milestones.

Manage SWAs OpenAsset and Marketing Drive libraries ensuring accuracy usability and adoption across studios.

Develop and update standardized templates (brochures firm profiles tearsheets interview decks fact sheets and more) to support consistent high-quality pursuits.

Implement firmwide protocols for file structure and nomenclature.

Coordinate schedules and processes for biannual Principals Meetings annual conferences and award cycles.

Partner with MarComm and Imaging teams to anticipate new marketing needs and ensure resources are in place.

Advise on positioning strategies to support SWAs evolving practice areas and research agenda.

Required Qualifications
Successful candidates will have:
Bachelors degree or higher.
57 years of experience in AEC marketing (landscape architecture urban design/planning architecture or related fields) with preference for candidates with experience in larger firms.
Graphic sensibility and proficiency in Adobe InDesign with working knowledge of Photoshop and Illustrator.
Strong writing editing and content marketing skills with the ability to position work persuasively for clients and partners.
Familiarity with asset and relationship management platforms such as OpenAsset CRM systems and procurement/pipeline tools.
Excellent organizational and time-management skills; able to manage multiple parallel deadlines across offices.
Proactive collaborative mindset and ability to guide cultural change around new systems.

Salary & Benefits
Compensation for this role will be based on experience qualifications and location. SWA offers an excellent benefits package including employee stock contributions profit sharing and other wealth-building benefits 401(k) dental insurance health insurance life insurance flexible work catered to individual needs and paid time off. SWA is 100% employee-owned.

Application Instructions
Applications will be reviewed on a rolling basis. To apply submit as separate PDFs:
Cover letter
Resume
Work sample (under 10 MB and 10 pages maximum) including prior marketing materials such as proposals brochures firm profiles presentations project narratives or other graphic/written content.