Product Information Specialist
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Job Location:
Warren, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
As a key member of a GM Brands Marketing team the Product Information Specialist will serve as a trusted advisor to Product Marketing Managers driving accuracy consistency and strategic alignment across all customer-facing and dealer-facing content. This role demands strong judgment cross-functional collaboration and proactive problem-solving to influence marketing initiatives and ensure brand integrity.
There are 2 openings for this position.
Key Responsibilities:
Lead content accuracy and messaging strategy across digital social CRM print retail and brochure assets for assigned vehicle nameplates.
Exercise independent judgment to review approve and provide strategic feedback on all content and training materials.
Collaborate cross-functionally with Product Marketing Engineering Safety Legal and Design to develop marketing claims and resolve compliance concerns.
Drive process improvements by identifying gaps in asset development workflows and recommending solutions.
Manage complex data integration for UDM and CGI reviews ensuring timely and accurate delivery.
Lead annual model-year asset audits and provide direction for updates.
Champion asset governance through GM AssetIQ integration and GM AssetIQ audits.
Own marketing fleet operations optimizing utilization and implementing best practices
Fully integrate into the assigned marketing team
Embrace utilization of GM data systems and become a skilled user of NVCS
Influence strategic decisions by participating in the Global Naming Council and contributing insights
Embrace change and leverage new technology (e.g. AI tools) to improve operational efficiency and effectiveness
Required Qualifications:
2 years of relevant experience in product information marketing or related fields.
Bachelors degree required - in marketing communications or automotive industry disciplines preferred.
Proven ability to work independently within broad guidelines handling non-routine challenges and driving cross-team initiatives.
Strong analytical and problem-solving skills with a track record of proposing innovative solutions and anticipating business needs.
Advanced proficiency in Microsoft Office Suite (Excel PowerPoint) and familiarity with enterprise asset management systems.
Excellent communication skills with the ability to adapt style for diverse audiences and influence decisions across functions.
This role may require the candidate to occasionally work from local GM or partner sites and may require <5% travel.
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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. This job may be eligible for relocation benefits.About GM
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Required Experience:
IC
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
