CRM Manager — Mexico

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

OVERVIEW:

SharkNinjacontinues to grow rapidly across North America and this role will play a key part in scaling and executing our CRM program for the Mexican market. TheCRM Manager Mexicowill lead the day-to-day operations and optimization of Email and SMS programs that drive engagement retention and revenue for our DTC business across the Shark and Ninja brands.

This role owns thelocal CRM strategy and execution for Mexico partnering closely with the Mexico team while aligning to the broaderNorth America CRM strategyowned by regional leadership. You will work closely with Mexico-based stakeholders as well as US and Canada CRM partners to ensure programs are locally relevant operationally excellent and commercially impactful for the Mexican consumer.

This is a hands-on performance-oriented role that blends execution optimization and market-level strategic thinking in a fast-paced DTC environment.

Key Responsibilities

Local CRM Strategy & Market Ownership:

• Own the local CRM strategy and operational execution for Mexico across Email and SMS aligned to the broader North America CRM strategy and business goals.
• Partner with the Mexico team to develop and execute market-specific CRM plans that reflect local consumer behavior promotional cadence and priorities.
• Act as the primary CRM point of contact for the Mexico market partnering closely with local stakeholders and North America CRM leadership to ensure alignment and consistency.

Execution Lifecycle & Optimization:

• Lead end-to-end execution of Mexico email and SMS campaigns including briefing build QA deployment and post-campaign analysis.
• Own andoptimizelifecycle and behavioral programs including welcome post-purchase replenishment re-engagement and other automated journeys.
• Identifyopportunities to improve performance through segmentation personalization testing and automation.
• Ensure operational excellence accuracy and on-time delivery across all CRM communications.

Cross-Functional & Regional Collaboration:

• Collaborate closely with local DTC Brand Ecommerce Creative Analytics and Technology teams to support launches promotions and always-on CRM activity.
• Partner with US and Canada CRM teams to align on tools processes testing frameworks and best practices.
• Coordinate CRM activity with other channels to ensure a cohesive omnichannel customer experience.

Reporting Insights & Performance Management:

• Own weekly monthly and ad hoc CRM performance reporting for the Mexico market.
• Analyze campaign and lifecycle performance toidentifytrends risks and growth opportunities.
• Use data and insights to inform recommendations optimizations and future CRM plans.
• Support forecasting calendar planning and prioritization in partnership with commercial and marketing stakeholders.

QUALIFICATIONS

• 46 years of experience in CRM retention or lifecycle marketing preferably within eCommerce or DTC environments.
• Hands-on experience managing Email and SMS programs end to end.
• Salesforce Marketing Cloud experiencestronglypreferred.
• Strong analytical skills withproficiencyin Excel; Power BI or other BI tools are a plus.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Strong attention to detail with a disciplined approach to QA and process.
• Excellent communication and collaboration skills with experience working across international teams.
• Fluency in Spanishrequired; workingproficiencyin English preferred for collaboration with North America teams.
• Bachelors degree preferred.

Location:
This role is based in Mexico City with a hybrid onsite schedule.