Senior Marketing Analyst (mfd) Romania (Remote)

A small piece of paper with numbers that have the power to change a life forever! Okay... lets replace the paper with an app and one person with 500000 monthly users. This is our business!

Your Mission

Ensure marketing decisions (budget allocation testing brand vs performance trade-offs) are evidence-based and aligned with marketing science not driven by platform bias or opinions. This role exists to create consistent high-quality decisions under uncertainty and to reduce wasted spend caused by wrong interpretation of data and models.

Your Tasks & Responsibilities

• Weekly: produce decision-ready recommendations (increase/hold/cut/test) by channel campaign type and creative themes

• Weekly: define and maintain a structured testing agenda (media creative hypotheses priorities success criteria)

• Weekly: interpret and reconcile platform MMP last-click and model outputs (MTA/MMM/incrementality)

• Monthly: Build media planning scenarios that define budget splits across Branding Retargeting and Performance break down investments by platform and clearly outline expected outcomes key trade-offs and risks.

• Ongoing: prepare leadership-ready summaries and presentations

• Ongoing: document key decisions assumptions learnings and dos & donts in a shared knowledge base

• Ongoing: leverage AI tools to accelerate analysis structuring documentation drafts and decision preparation (with human verification)

Your Key Competencies

Must-have

• Strong marketing science understanding (reach/frequency brand vs activation diminishing returns)

• Strong attribution maturity (bias awareness across last-click platform reporting MTA/MMM limitations)

• Media planning and budget allocation logic (scenario thinking marginal performance logic)

• Ability to interpret MMM/MTA/incrementality outputs (no need to build models)

• Strong analytical judgment and structured decision-making under uncertainty

• Ability to use BI tools and analytical outputs confidently (reading validating questioning)

• AI tool usage as productivity multiplier (drafting structuring validation workflows)

• Confident reading and writing queries (joins CTEs window functions aggregations) to validate KPI logic reconcile platform vs. internal data and create repeatable self-serve analyses (no need to build core pipelines/models).

Nice-to-have

• Experience in app marketing environments (iOS/Android web)

• Consulting/strategy background (structured problem framing exec communication)

• SQL reading ability

• High ownership and accountability (acts as decision owner not a reporting function)

• Clear structured communication (exec-ready concise unambiguous recommendations)

• Strong critical thinking (challenges assumptions avoids metric worship)

• Comfortable with ambiguity and conflicting signals

• Collaborative and low-ego approach (aligns teams reduces internal friction)

Your Impact in This Role

• Direct impact on marketing efficiency and growth by improving allocation and testing decisions

• Fewer wrong decisions due to bias and misinterpretation (platform vs MMP vs models)

• Higher learning velocity: faster iteration clearer next tests fewer random actions

• Stronger alignment across performance creative and analytics workstreams

Your Background Education & Experience

• 58 years in marketing analytics performance strategy growth analytics or consulting

• Experience in fast-moving environments (scale-up or comparable pace)

• Degree in business/economics/marketing/analytics or comparable

What we offer you:

Remuneration & work-life balance:

• Competitive salary and trust-based working hours.

• Private health insurance.

• Generous training budget.

• 2 extraordinary team events (4 days) per year.

• Meal benefit.

Communication & trust:

• Open honest and direct communication. Your ideas are welcome!

• A feedback meeting every quarter to help us grow together.

• We encourage innovation and are open to new ideas that push the boundaries.

Modern working:

• Everything you need for your daily work: MacBook monitor headphones and more.

Individual training:

• One training day per month and a generous training budget for your personal development.

Buddy program:

• An experienced team member will support you from day one to help you get started.

The team

• We are a colorful bunch from different nations and backgrounds. We dont distinguish by religion gender age marital status... For us the focus is on what you can do!

Our values:

MAKE IT HAPPEN

• Drive results - Own the problem the goal and the outcome through self-organization and decisions backed by data

• Speak up with courage - Challenge ideas and raise issues directly when it matters

• Getting things done - Be pragmatic keep momentum and bring the energy

• Deliver quality impact - Ship solutions that move our mission and strategic goals forward

WIN TOGETHER

• Communicate openly and respectfully - Be transparent assume positive intent and set aside own ego when interacting with others

• Help others win - Proactively share knowledge time and strengths in an interdisciplinary set-up

• Work across cultures - Learn from others perspectives and actively refine own style for trust-based collaboration in a diverse team

• Bring team spirit - Create moments of joy and belonging that fuel big outcomes together

SHAPE THE FUTURE

• Experiment to learn - Run tests measure outcomes treat mistakes as an invitation to learn and adapt insights into action

• Spot opportunities - Stay close to customers and market trends to identify whats next

• Build user-first innovation - Deliver trustworthy data-driven solutions and services that set the bar

• Grow yourself - Challenge and reflect on the way you work seek feedback and keep developing your skills
  
  
  Sound like you