Senior Paid Media Specialist

Mexico City - Mexico

Monthly Salary: Not Disclosed

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

Who are we

Keenfolks is a cutting-edge integrative AI marketing agency specializing in harnessing the power of artificial intelligence to drive personalized and effective marketing strategies. We work with global brands to bridge the gap between digital marketing and emerging AI technologies ensuring our clients stay at the forefront of innovation. Our team thrives on creativity data-driven insights and customer-centric solutions.

Role Overview

As a Senior Paid Media Specialist you will be responsible for designing executing optimizing and scaling paid media strategies across digital platforms to drive measurable business results. This role goes beyond campaign execution: it requires strong analytical thinking strategic vision autonomy and the ability to translate business objectives into high-performing paid media initiatives. You will act as a key partner to marketing growth and business teams ensuring ROI-driven decision making and continuous optimization.

Key Responsibilities

1. Paid Media Strategy & Execution

Design and own end-to-end paid media strategies aligned with business and growth objectives.
Plan launch and optimize campaigns across platforms such as Google Ads Meta (Facebook & Instagram) LinkedIn Ads TikTok Ads and programmatic platforms when applicable.
Define media mix budget allocation bidding strategies and audience segmentation.

Performance Optimization & Analytics

Monitor analyze and optimize campaign performance using KPIs such as CAC ROAS CTR CPA and conversion rates.
Conduct A/B testing on creatives copy audiences and landing pages to continuously improve results.
Translate data insights into clear recommendations and actionable improvements.

Data & Tracking Ownership

Ensure correct implementation of tracking and measurement frameworks (Google Analytics GA4 pixels conversion APIs tag managers).
Collaborate with data and tech teams to ensure attribution models and dashboards accurately reflect performance.
Build and maintain performance reports for stakeholders focusing on insights not just numbers.

Cross-Functional Collaboration

Work closely with creative content design product and growth teams to ensure campaign alignment and consistency.
Partner with business and marketing leaders to align paid media efforts with broader company goals.
Act as a strategic advisor explaining results trade-offs and opportunities to non-technical stakeholders.

Leadership & Best Practices

Define and document paid media best practices processes and optimization frameworks.
Mentor junior or mid-level paid media specialists providing guidance and performance feedback.
Stay up to date with platform changes industry trends and emerging paid media opportunities.

Requirements

Bachelors degree iin Marketing Business Economics Communications or a related field (or equivalent practical experience).
5 years of hands-on experience managing and scaling paid media campaigns with proven business impact.
Technical & Functional Skills: Paid Media Platforms: Google Ads Meta Ads Manager LinkedIn Ads (TikTok and programmatic are a plus); Analytics & Tracking: Google Analytics (GA4) Google Tag Manager conversion tracking pixels; Optimization: A/B testing audience segmentation funnel optimization;Reporting: Strong experience translating performance data into insights and recommendations.
Soft Skills: Strong analytical and problem-solving skills; Strategic thinking with a business-oriented mindset; High autonomy ownership and accountability; Clear communication with both technical and non-technical stakeholders.
English: Intermediate to Advanced (B2-C1).
Proven ability to translate technical results into business insights.

What We Offer

Dynamic young and international environment in our Mexico City office.
Flexible working from home policy 2 days in the office 3 from home
Free lunch on the office days
Fresh fruit coffee and tea
Office activities
Free Friday afternoons
Monthly after-work gatherings
15 days working from abroad
Birthday day off to celebrate your special day
23 vacation days 2 personal days
Health Insurance
L&D program focused on AI capabilities
Continuous career development opportunities
A company culture built on passion trust and constructive freedom
An entrepreneurial environment that encourages innovation

Your Attitude

At The Keenfolks we believe innovation equires vulnerability and boldness. We celebrate thos who challenge the status quo learn from every experience and act with an entrepreneurial mindset.

If you see yourself as a **change-**maker who thrives on experimentation curiosity and data-driven impact this is the place for you.

Diversity Matters

The Keenfolks is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment where everyone can thrive and bring their authentic self to work.

Want to Know More

Who are weKeenfolks is a cutting-edge integrative AI marketing agency specializing in harnessing the power of artificial intelligence to drive personalized and effective marketing strategies. We work with global brands to bridge the gap between digital marketing and emerging AI technologies ensuring...