Marketing Manager Omni-channel Strategy & Enablement Montreal
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Job Location:
Monthly Salary:
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
Description
Join Our Team!
TELUS mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians at home at work and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.
Our culture is fundamentally centered on a passion for growth our deep desire to seize every opportunity and embrace change our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we doing so we create innovations that change the lives of thousands of people across Canada.
At TELUS we are always learning and insatiably the face of uncertainty we take risks and learn quickly from our mistakes. We build on everyones ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.
What youll do
The Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize GTM performance in communities. This role requires expertise in local activation event coordination and channel implementation.
Holistic Omnichannel Strategy and Implementation:
- Develop community attack playbook using appropriate channels
- Optimize GTM performance across all channels
- Create omnichannel strategies to maximize impact
- Ensure experience consistency across all touchpoints
Local Activation and Event Calendar:
- Create holistic view of event and activation calendar
- Prioritize coordinate and enable community events and activities
- Manage local activation in Falcon communities
- Coordinate launches and local initiatives
Cross-Functional Alignment and Coordination:
- Ensure cross-functional alignment and coordination
- Coordinate with channel product and operations teams
- Facilitate collaboration between different functions
- Manage interdependencies between initiatives
Channel Enablement:
- Develop playbooks
- Create and manage training cadence
- Attend training and support field sales teams
Marketing Assets Enablement and Coordination:
- Coordinate marketing assets for channels partners influencers
- Develop social selling strategies
- Create social media playbooks
- Develop campaigns rallies scripts etc
Intermediate knowledge of English is required because you will on a regular basis interact in English with external parties (clients suppliers candidates external partners etc.); interact in English with internal parties (colleagues internal partners stakeholders etc.); and work with IT tools whose interface is only accessible in English as part of this positions main responsibilities given its national scope.
Qualifications
What you bring
Education and Experience:
- Bachelors degree in marketing commerce communication or related field
- Minimum 5-7 years of experience in marketing channel management or commercial activation
- Demonstrated experience in event management and local activation
- Knowledge of omnichannel strategies and digital sales transformation
- Experience in cross-functional coordination
Technical Skills:
- Experience with project and event management tools
- Knowledge of CRM systems and marketing platforms
- Data analysis and performance measurement skills
- Experience with collaboration and communication tools
Interpersonal Skills:
- Excellent communication skills in French and English
- Ability to work in teams and collaborate with multiple departments
- Organized meticulous and detail-oriented
- Creativity and ability to propose innovative ideas
- Adaptability and change management
Required Experience:
Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Join our team TELUS Agriculture & Consumer Goods (TAC) is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative t ... View more
