Head of Product Marketing
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Job Location:
Palo Alto, CA - USA
Monthly Salary:
$ 242000 - 269000
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
We are seeking a Director of Product Marketing to lead and scale product marketing at a critical stage of growth. This is a senior hands-on leadership role focused on accelerating go-to-market execution prioritizing impact speed and clarity over unnecessary processes.
You will lead a team of product marketers and work closely with product sales revenue marketing and communications to ensure our products are clearly positioned launched effectively and fully enabled across the field and the market. This role requires a good balance of a strategic and operators mindset: someone who can set direction while also rolling up their sleeves and drive outcomes in a fast-moving environment with evolving priorities.
Responsibilities
Messaging & Positioning
- Own messaging and positioning across products and solutions ensuring clarity differentiation and strong customer relevance
- Translate product capabilities and roadmap into concise customer-centric narratives
- Continuously refine messaging based on customer feedback sales input and market dynamics
Product Roadmap & Launches
- Maintain and evolve roadmap-related content for internal teams customers and market-facing use
- Partner closely with product to understand the roadmap and prioritize launches aligned with business goals
- Lead end-to-end product launches balancing speed quality and impact
- Ensure launches include strong internal enablement external messaging and campaign alignment
Demand Generation & Campaign Execution
- Work closely with demand generation teams to operationalize product strategy into campaigns
- Ensure product narratives are effectively embedded into demand-gen motions
- Support campaign planning with messaging content and launch coordination
Customer Engagement
- Work closely with customers to test validate and refine messaging and positioning
- Build strong relationships with key customers to understand real-world value use cases and buying drivers
- Partner with customer marketing to develop compelling customer stories references case studies and advocacy
- Use customer insights to influence roadmap improve GTM effectiveness and strengthen market credibility
Sales Enablement & Field Readiness
- Partner with sales enablement to ensure the field is prepared to sell new and existing products and solutions
- Develop and maintain core sales assets including pitch decks and messaging frameworks and work with GTM strategy team on pricing competitive intelligence and objection handling
- Ensure sales feedback loops inform ongoing messaging and enablement improvements
Market Influence (PR / AR)
- Partner with communications to shape product narratives for analysts press and the broader market
- Support analyst briefings product announcements and key market moments
- Ensure external storytelling reflects product reality and market differentiation
Team Leadership
- Lead mentor and scale a team of product marketers to accelerate GTM execution
- Set clear priorities and operating rhythms while maintaining agility
- Balance strategic direction with hands-on contribution when needed
Scope of the Role
- Own the product marketing function across a growing product portfolio
- Manage and develop a team of product marketers supporting multiple products or solution areas
- Serve as a key GTM leader influencing product direction sales execution and market perception
- Operate in a fast-paced environment where priorities evolve and speed matters
Success Metrics (First 612 Months)
- Clear consistent messaging and positioning adopted across sales marketing and product
- High-quality on-time product launches that drive measurable engagement and adoption
- Improved sales readiness and confidence reflected in field feedback and usage of enablement assets
- Strong alignment between product roadmap launches and demand-gen campaigns
- Increased effectiveness of product-led campaigns (pipeline influence win-rate impact or similar metrics)
- A high-performing product marketing team operating with clarity ownership and speed
Must-Have Qualifications
- 10 years of experience in B2B enterprise product marketing with deep experience in product marketing
- Proven ability to lead messaging positioning and launches for complex products in high-growth environments
- Experience partnering closely with product sales demand gen and communications
- Strong operator mindset with the ability to execute quickly and pragmatically
- Experience leading and developing product marketing teams
- Excellent written and verbal communication skills
Your Advantage
- Background or domain expertise in security (cybersecurity cloud security data security AI security or related fields)
What Will Push You Over the Edge
- Strong examples of product marketing content youve led or created (e.g. webinars launch materials sales assets)
- Demonstrated use of next-generation AI tools to accelerate product marketing execution (content creation research messaging development enablement)
- Evidence of shipping quickly while maintaining quality in a scaling company
Employee Benefits
Our competitive benefits packages are designed to support our employees well-being both at work and at home. Our US based employees enjoy:
- Competitive compensation with equity and 401k
- Comprehensive healthcare with dental and vision coverage
- Flexible paid time off and paid holiday time off
- 12 weeks of new parent or family leave
- Personal and professional development resources
For more details on our US benefits or for information on our international benefits please see here.
Pay Transparancy
Please note that the base pay range is a guideline and for candidates who receive an offer the base pay will vary based on factors such as work location as well as the knowledge skills and experience of the addition to a competitive base salary this position is eligible for equity awards and may be eligible for sales commission or incentive compensation based on the role or function within the company.
At Obsidian we are proud to be an equal-opportunity employer. We value diversity and hire for talent passion and compliance with federal law all persons hired will be required to submit satisfactory proof of identity and legal authorization. If you have a need that requires accommodation please contact
Information collected and processed as part of any job applications you choose to submit is subject to Obsidians Applicant Privacy Policy.
Base Salary Range
$242000 - $269000 USD
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Obsidian Security delivers complete SaaS security—gain control, stop threats, and ensure compliance across all your business apps.
