Sr Director, Global Events & Customer Marketing

F5 is seeking a transformationalCustomer Experience Marketing leader to oversee our global eventsadvocacyand executive engagement programs.The Senior Director Global Customer ExperienceMarketingis a pivotalrolewithin the Revenue Marketing organisation reporting directly to the VP of Revenue Marketing. This rolewilloversee how customers interact with the businessandtransform these interactions into tangible measurable contributions to the companys growth and long-term success. Rather than treating customer experience as a simple extension of brand or event support this position makes it a true driver of revenue-one that is accountable for pipeline creation accelerating deals expanding existing relationships andretainingvaluable clients.

Key Responsibilities:

• This leader works closely with Sales Product and senior leadership and partners across Revenue and Corporate Marketing including Field and Regional Marketing Product Marketing Demand Generation Marketing Operations & Analytics and Partner/Ecosystem Marketing - to evolve the customer experience from isolated eventled activities into a cohesive scalable growth engine. The goal is to design and deliver highimpact experiences that support key gotomarket priorities accelerate pipeline and strengthen relationships with executives across global markets.

• A key part of this transformation involves shifting the focus from simply hosting flagship events to creating strategic experiences that fuel pipeline growth and drive account expansion. Successwill bemeasurednot justby attendance alone but by how effectively these experiences contribute to strategicsales objectivesand account strategies.

• Likewisethis leader willreimagineexecutive briefings as scalable programmes that go beyond one-off meetings becoming repeatable engagements closely aligned with active deals renewals and strategic accounts whileequippingSales and executive teams with robust playbooks and narratives to ensure that every interaction delivers meaningful outcomes.

• Beyond these initiatives the Senior Director is responsible forevolving F5sglobal advocacy engine ensuring that customer proof points and success stories are operationalised across field marketing sales and broader campaigns. This approach supports priority industries and keyF5go-to-market motions such as AI SaaS Tech Refresh and ADSP and is carefully mapped to the various stages of the sales cycle.

• The role also involves participating in quarterly planning sessions within Revenue Marketing aligning all customer experience programmes with overarching go-to-market priorities sales capacityplans and any gaps in pipeline coverage. Success is measured using rigorous metrics that reflect the impact on revenueincluding pipeline influenced by customer experience programmes deal acceleration expansion and retention rates and the quality and depth of executive engagement. Secondary metrics like customer advocacy activation experience satisfaction (NPS) and sales team adoption further reinforce the strategic importance of customer experience distinguishing it from traditional event management.

• Finally the Senior Director leads the evolution of a global customer experience team guiding them from an execution-focused mindset to one that is truly strategic and revenue-oriented. This includes building centres of excellence for flagship events executive briefings and advocacy and community initiatives.

Qualifications & Background:

The ideal leader for this role is someone who thrives in complex global environments is comfortable challenging legacy thinking about events and experiences andpossessesa strong executive presence with the credibility needed to engage and influence colleagues across Sales Product and Finance.

• Demonstrated ability to lead a customerexperiencemarketing teams strategy balanced with tactical execution is critical here.

• Extensive experience in global experiential marketing including developing and executing large-scale sponsored and hosted events that deliver meaningful engagements with measurable business results.

• Strong leadership skills and executive presence with a proven ability to act as a role model across functions. Experience managing multiple stakeholders and senior executives both internally and externally to develop and execute marketing programs.

• Experience serving on a cross functional leadership teamrepresentingone or more functions while also engaging as a leader in the wholistic management and development of a broader organizationcomprisedof multiple functions.

• Strong communication writing and storytellingskills with the ability to distill complex information into clear concise messaging; ability to write in a simpledirect and human-first tone.

• Strong affinity for working in deep collaboration with customers to understand their unique challenges and goals and to partner closely to make them successful.

• Ability to quickly learn and navigate internal teams to find efficient and effective solutions cross-functionally.

• Data-driven and results-oriented to dramatically grow business results.

• Strong project management and organizational skills with an ability to create execute and adjust plans as needed.

• Innovative is creative and enjoys generatingnew ideasto push the bounds of marketing.

• 15 years of experience in Marketing with at least 5 years experience in a CustomerExperienceMarketing role and at least 5 years management experience with ability to lead through influence and build followership within teams and stakeholders. Experience in Enterprise application security and SaaS or related industries is a plus.