Head of Marketing
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Job Location:
Brooklyn, NY - USA
Monthly Salary:
$ 160 - 180
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Do you love building culturally relevant brands in constrained environments Are you energized by making a few smart betsand then making them workrather than throwing money and people at problems
Dame Products is a profitable fast-growing sexual wellness brand redefining how society talks about pleasure and intimacy. Were looking for a hands-on Head of Marketing to own our marketing strategy across DTC and retail lead a small team and drive focused profitable growth.
This is not a role for someone looking to build a big org or manage from a distance.
Were not looking to build a big team or burn big budgetswere looking for someone who loves making the right bets.
If you crush it well absolutely growbut scale is earned through results.
What Youll Own
- Own the end-to-end marketing strategy across DTC and retail (including Target) balancing brand building with performance marketing that drives profitability
- Lead and manage a small marketing team setting clear goals frameworks and expectations so people know how to succeedand when theyre not
- Act as a true playercoach: close to the work close to the data and actively shaping strategy and execution
- Own the marketing P&L with accountability for CAC LTV contribution margin and overall efficiency
- Drive focused prioritizationdeciding what not to do as often as what to do
- Partner with retail teams on expansion new retailer onboarding co-marketing initiatives and in-store merchandising
- Develop brand initiatives and moments that build cultural relevance and punch above our weight
- Use AI and automation to increase creative output improve analysis and unlock efficiency
- Build repeatable systems and processes that allow the function to scale when the business earns it
Note: This is primarily an internal-facing leadership role. External representation (press conferences etc.) may happen occasionally but is not a core expectation.
Requirements
Who You Are
- 710 years of experience in marketing or growth with hands-on experience scaling consumer brands
- Youve helped grow a brand meaningfullyideally from $510M into the next phase ($20M)and understand the realities of constrained growth
- Deeply fluent in performance marketing: CAC LTV MeR attribution tradeoffs and margin impact are second nature to you
- Experienced managing people and setting up frameworks that help teams perform clearly and consistently
- You enjoy being a playercoach and dont see hands-on work as a step backward
- You believe focus is a competitive advantage and are comfortable making hard tradeoffs
- You care deeply about building culturally relevant brandsyou understand taste timing and narrative not just conversion rates
- Youre excited to work on a brand that challenges norms but youre here primarily because you love building great brands not just the category
- AI-curious or AI-forward already experimenting with tools to work smarter and faster
- Pragmatic low-ego and energized by startup environments
Benefits
Compensation
- $160K$180K base depending on experience
- Equity performance-based bonus tied to outcomes
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Dame is an equal opportunity employer committed to diversity and inclusion.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
We’re Dame Products. Our philosophy is that sexuality and pleasure are valuable and deserve respect. We’re committed to developing a compassionate, intentional, and spirited community. We strive for transparency, honesty, and truth. We believe in showing up and taking responsibility f ... View more
