Manager Paid Media, Direct Response Manager (PPC + Partnerships)

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Ready to shape the future of work
At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.
Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.
Inviting applications for the role of Manager - Paid Media Direct Response Manager (PPC Partnerships)

The Direct Response Assistant Manager (PPC Partnerships) sits as part of our in-house paid media team. This role has two focuses: Direct Publisher Partnership management and Paid Search support. This role supports the existing Paid Search Manager and Head of Global Paid Media. Youll also work closely with other digital subject matter experts within Campaign Strategy Paid Social Performance Marketing Web SEO and Analytics teams.
Responsibilities
Partnerships:
Manage track and optimize Direct Publisher Partnerships including Native Ads Contextual Ads Content Syndication and Download campaigns in support of Genpacts lead gen and awareness goals
Review partner performance insights to ensure Genpact invests in the most effective channels from both a front- and back-end standpoint
Paid Search:
Monitor Paid Search and Direct Response campaign performance identify areas for improvement and implement optimization strategies
Conduct Paid Search keyword research and update the negative keyword lists
Collaborate with Go-To-Market teams to regularly refresh Paid Search ad copy and landing pages based on Genpacts evolving product and service portfolio
Stay up to date with the latest PPC trends best practices and algorithm updates particularly within the context of Generative/Agentic AI and LLMs
Conversion optimization:
Work with the Demand Gen team to understand lead quality and conversion rates through the sales funnel and optimize media plans accordingly.
Qualifications we seek in you!
Minimum Qualifications
Bachelors degree in Marketing Business or a related field preferred
Experience managing and optimizing paid media campaigns preferably in a B2B environment with working knowledge of PPC publisher partnerships and/or Direct Response campaign management
Google Ads Certification
Experience working with paid search management tools such as Skai Optmyzr or Marin (preferred)
Fluent in English with excellent communication skills

Preferred Qualifications/ Skills
An analytical data-driven mindset with experience using web analytics tools (e.g. Google Analytics Adobe Analytics)
Highly organized and effective multi-tasker with excellent attention to detail
Proven ability to build stakeholder relationships and work efficiently in an international environment across multiple time zones

Why join Genpact
Be a transformation leader Work at the cutting edge of AI automation and digital innovation
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your career Get hands-on experience mentorship and continuous learning opportunities
Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.

Required Experience:

Manager