Head of Growth Marketing

About Us

Individually our AI and Superhumans are best in class. Together theyre game-changing.
Crescendo is the first AI-native contact center combining the worlds smartest auto-tuning AI with multilingual human experts to deliver performance-guaranteed customer experiences.

In a category full of hype and overpromise we stand apart as the peak of CX performance: measurable scalable and proven. Our platform helps mid-market leaders and enterprise giants scale seamlessly across every channel with outcome-based pricing rapid time-to-value and enterprise-grade trust.

We dont just sell software. We deliver results guaranteed.

The Role

Crescendo is hiring a Head of Demand Generation & Growth Marketing to architect and scale a modern account-centric demand engine that fuels predictable enterprise pipeline and revenue.

This is a senior strategic role for a demand leader who understands that growth today is driven by signal data enrichment and orchestrationnot volume. You will own the strategy systems and execution across Account-Based Marketing (ABM) growth marketing lifecycle and outbound-support motions with a strong emphasis on data-powered targeting and personalization using modern tools like Clay.

You will run demand generation like a product: with clear hypotheses fast iteration cycles rigorous measurement and durable systems that compound over time.

Your Mandate

• Build and scale Crescendos account-based demand engine
• Create predictable high-quality pipeline for enterprise and strategic accounts
• Operationalize data-enriched signal-driven demand generation
• Turn demand generation into a repeatable compounding capability
  

What We Expect From You:

• Own Crescendos end-to-end demand generation strategy with a strong bias toward ABM and precision targeting.
• Define ICPs segmentation account prioritization and buying group strategies in partnership with Sales.
• Ensure demand efforts are aligned to revenue goals territories and account plans.

• Design and scale ABM programs across named accounts industries and buying committees.
• Orchestrate multi-channel engagement (email outbound-support motions content lifecycle paid events) at the account and buying-group level.
• Partner tightly with Sales to ensure seamless coordination between account strategy messaging and execution.
• Measure success based on account engagement pipeline influence and conversion not vanity metrics.

• Own and optimize demand channels including inbound lifecycle SEO/AEO paid and experimentation.
• Scale what works sunset what doesnt and continuously test new approaches.
• Apply a systems mindset to campaign designensuring programs perform in production not just in theory.

• Leverage modern GTM tools (such as Clay) as a core component of Crescendos demand and ABM motion to:
  • Enrich accounts and contacts with firmographic technographic and intent data
  • Identify buying signals and prioritize outreach timing
  • Power highly personalized account-specific messaging and prospecting at scale
• Partner with RevOps to integrate Clay-driven workflows into CRM marketing automation and outbound-support systems.
• Own attribution funnel instrumentation and reporting to clearly connect demand activity to pipeline and revenue.
• Ensure data is clean trusted and actively used to guide decisions.

• Partner deeply with Sales leadership to ensure demand translates into pipeline Sales trusts and can close.
• Incorporate rep and customer feedback into targeting messaging and program design.
• Align with Product and CX teams to ensure demand messaging reflects real customer outcomes and value.
  

• Build lead and develop a high-performing demand generation and growth marketing team.
• Set clear ownership across ABM channels and tooling.
• Create a culture of experimentation accountability and continuous improvement.
  

What Success Looks Like

• Demand generation produces predictable high-quality enterprise pipeline.
• ABM programs consistently influence priority accounts and buying groups.
• Clay-powered enrichment and signal workflows materially improve targeting personalization and conversion.
• Funnel performance and revenue impact is transparent explainable and improving quarter over quarter.
• Sales trusts demand because it consistently converts into real opportunities.

• 712 years of experience in demand generation growth marketing or revenue-facing marketing roles at high-growth B2B technology companies.
• Deep expertise in Account-Based Marketing and modern demand generation.
• Hands-on experience using Clay or similar data enrichment / signal orchestration tools as part of an ABM or growth motion.
• Proven track record of owning pipeline outcomesnot just leads or MQLs.
• Strong experience partnering with Sales in enterprise or complex deal environments.
• Highly analytical and systems-oriented; comfortable diagnosing funnel performance and attribution issues.
• Fluent in modern demand growth and GTM tooling and analytics.
• Execution-driven leader who balances speed rigor and strategic thinking.
  

Why This Role Matters

• Crescendo doesnt need more leads.
• It needs precision demand powered by real signals.
• This role owns the system that makes that happen.

Company Culture Is At Our Core

Core values give our work intention and our culture its edge. Theyre the standards we hold for ourselves our partners and each other.

• Care for others: Empathy is a key driver. When people thrive so does the mission.
• Embrace growth: Curiosity fuels progress. Take bold risks sharpen your edge go forward.
• Manifest trust: Trust is our currency. Earn it daily protect it fiercely and let it fuel whats next.
• Take ownership: Bold choices with integrity at the corethats how impact lasts.
• Be humble: Humility opens the door to better ideas. Hear others lift others keep learning.

Crescendo is proud to be an equal-opportunity workplace. We value diversity inclusion equity and belonging and these pillars are at the heart of how we work together. We are committed to providing equal employment opportunities regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity Veteran status or any other applicable legally protected characteristics in the location in which the candidate is applying. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.

We are committed to the inclusion of all individuals and will make reasonable accommodationsfor qualified individuals with disabilities in our job application process. If you require assistance or accommodations to participate in the job application or interview process please contact .

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