Marketing Communications Specialist

About DutchCrafters

Headquartered in Sarasota FL DutchCrafters is the leading retailer of Amish furniture offering master-crafted custom pieces online and in showrooms in Sarasota FL and Alpharetta GA. Since 2003 we have partnered with skilled Amish woodworkers across Ohio Pennsylvania and Indiana to bring heirloom-quality furniture to our customers. Our collaborative team lives our core values - Community Authenticity Giving Excellence and Sustainability - creating a culture of innovation recognition and growth.

Why Work Here

DutchCrafters is an award-winning company with a culture that fosters opportunities for growth. Our management staff is evidence of our commitment to investing in our employees with 9 of our 11 managers having been promoted from within. We take our jobs seriously while also creating a fun and casual environment.

Job Description

The Marketing Communications Specialist is responsible for shaping and delivering DutchCrafters messaging communications and public presence across digital print and in store channels. This role owns brand voice messaging consistency and communication strategy while partnering closely with the Content Creation Specialist to bring campaigns and stories to life. The ideal candidate is a strong communicator strategic thinker and collaborative leader who can balance planning with execution. This position reports to the Marketing and Marketplace Manager.

Primary Responsibilities

Brand Voice and Messaging Leadership

• Develop and maintain a deep understanding of the brands voice tone and messaging to ensure clarity and consistency across all marketing communications.
• Serve as a steward of brand messaging ensuring all outward facing content aligns with brand values and business goals.
• Provide clear messaging direction and campaign briefs to guide content creation across channels.

Marketing Communications and Campaign Planning

• Plan and execute integrated marketing communications across social media email web PR and events.
• Develop content calendars and communication plans aligned with promotional priorities and seasonal initiatives.
• Write and edit marketing copy for emails campaigns web content advertising press releases and internal communications as needed.
• Collaborate with the Content Creation Specialist early in campaign planning to ensure creative execution aligns with messaging goals.

Social Media and Online Reputation Management

• Oversee social media strategy and content planning across Facebook Instagram Pinterest LinkedIn TikTok and emerging platforms.
• Guide engagement strategy and community management including response standards for comments and reviews.
• Identify opportunities for audience growth engagement and storytelling across social platforms.
• Coordinate internal contributors and partnerships to support social content initiatives.

Public Relations and External Communications

• Develop and manage PR strategy including press releases media outreach and relationship building.
• Pitch stories and manage media inquiries in alignment with brand positioning.
• Track and report on press placements awards and PR activity.
• Oversee scholarship programs awards submissions and showroom recognition initiatives.

Email SMS and Marketing Automation

• Support the planning and execution of email and SMS marketing programs focused on engagement and conversion.
• Partner with internal teams to maintain healthy contact lists and segmentation practices.
• Build and optimize campaigns and workflows in HubSpot or similar platforms with a focus on messaging effectiveness and conversion.

Marketing and Event Support

• Support marketing and promotion for showrooms events and local initiatives.
• Coordinate print advertising placements and relationships with media publications.
• Collaborate with cross functional teams to support promotions launches and brand initiatives.

Qualifications

• Bachelors degree and two years of experience or an equivalent combination of education training and experience in marketing communications journalism or related field preferred.
• Exceptional written and verbal communication skills with strong editing and proofreading abilities.
• Experience managing multi-channel marketing communications.
• Comfortable working with marketing automation platforms HubSpot experience preferred.
• Strong organizational skills and ability to manage multiple priorities.
• Professional presence aligned with brand standards.

Physical Environment

This job will be performed primarily in a temperature-controlled office environment. Sitting and looking at a computer monitor for long periods of time is required.

Compensation & Benefits

The salary range for this position is $54000 - $58000 depending on the combination of education an experience.

DutchCrafters benefits package includes health dental vision and life insurance that begins on the first of the month after your first day of employment. We also offer a 401(k) plan with a company match 18 PTO days after 90 days of employment and a generous employee discount.

Hours

The work hours for this position are Monday - Friday from 8:00am until 5:00pm.

Work Authorization

All candidates must be authorized to work in the United States without sponsorship.

DutchCrafters is an equal opportunity employer and does not discriminate based on race color religion sex national origin age or disability. We value diversity as an important corporate resource and seek to build a company that learns to leverage the strengths found in a diverse workforce. We promote an inclusive workplace that celebrates individuality and respects all employees.

DutchCrafters is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in all phases of the employment life cycle. To request reasonable accommodation please contact Delinda Smith Human Resources Coordinator at .

Background Check

All candidates will be required to submit to a background check prior to an offer of employment being extended. DutchCrafters believes in a persons ability to learn from their mistakes so if you feel that you would be a good fit for this position but have a blemish or two from your past submit your resume and lets talk.

Required Experience:

IC