Marketing Analyst
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Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Reference No: 3186
Office Type:
Elevate Your Career with Zalaris
Zalaris is a rapidly expanding global leader in Tech HR and payroll solutions.
Were big enough for you to grow and be a part of an international environment but small enough for you to be visible and truly make a difference.
We foster open communication and short decision-making paths that encourage creative and innovative thinking.
Zalaris culture is rooted in values inspired by Nordic working ethos: everyone matters aiming high and team spirit. Were committed to building a diverse inclusive and authentic workplace where everyone brings their own uniqueness. Zalaris employees come from different backgrounds cultures and walks of life and we are proud of it.
Role Summary
We develop and buildZalaris corporate brand to differentiate and build trust towards keystakeholders - customers employees investors leads and demand forZalaris key products and solutions. We craft and share content (digital-led) that builds internal pride and positively influences externalstakeholders all in an effort to build and promote the brand ofZalaris
Your Responsibilities
Drive and manage paid campaigns across different digital channels and prepare a report on paid campaign
Identify & develop opportunities to generate and nurture leads based on digital channels and resource
Own HubSpot as one of the key tools to nurture leads and qualify them for sales and hence ensure contentis optimal for specific target audience segments
Drive understanding of audience lifecycle stages and how we can drive engagement.
Global Marketing Strategy & Execution
- Own the strategy and execution of global multi-channel campaigns to support business objectives across regions.
- Work cross-functionally with regional sales product and customer success teams to ensure local relevance and global consistency.
Integrated Campaigns & Demand Generation
- Design and launch high-impact marketing programs across digital content events and partner marketing to generate pipeline.
- Execute ABM and persona-based campaigns across key industries and geographies.
Product & Customer Marketing
- Partner with product marketing to support global launches sales enablement and competitive differentiation.
- Identify and promote customer success stories to build credibility in priority markets.
Analytics & Optimization
- Measure and report on marketing performance metrics using insights to improve effectiveness and ROI across campaigns and regions.
- Maintain a data-driven approach to decision-making and growth marketing.
Requirement
- 8 years of global B2B marketing experience ideally in payroll HR tech SaaS or consulting.
- Experience with global marketing operations and stakeholder management across time zones and cultures.
- Expertise in demand generation digital marketing ABM performance marketing and content strategy.
- Proficiency in CRM and marketing automation tools (e.g. HubSpot Salesforce Marketo).
- End-to-end campaign management from ideation to execution to nurturing leads
- Experience with SEA and omni-channel marketing.
- Strong project management communication and analytical skills.
- Bachelors degree in Marketing Communications or related field; MBA is a plus.
What we offer
- International working environment.
- Friendly and supporting colleagues.
- Modern and cozy office premises.
- Health Insurance
- Team building events.
- Coffee team and other supplies in the office.
- Gaming equipment for relaxation.
- Opportunity to flex work hours/remote work possibilities according to the company policy
Ready to become part of our team Join us at Zalaris and be a part of a vibrant collaborative community of Tech HR and payroll experts dedicated to grow and innovate. #team Zalaris
Required Experience:
IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Zalaris helps organisations streamline HR and payroll processes across geographies, industries and technology platforms including SAP, Oracle, Workday and CornerStone.
