Content Creation Specialist

About DutchCrafters

Headquartered in Sarasota FL DutchCrafters is the leading retailer of Amish furniture offering master-crafted custom pieces online and in showrooms in Sarasota FL and Alpharetta GA. Since 2003 we have partnered with skilled Amish woodworkers across Ohio Pennsylvania and Indiana to bring heirloom-quality furniture to our customers. Our collaborative team lives our core values - Community Authenticity Giving Excellence and Sustainability - creating a culture of innovation recognition and growth.

Why Work Here

DutchCrafters is an award-winning company with a culture that fosters opportunities for growth. Our management staff is evidence of our commitment to investing in our employees with 9 of our 11 managers having been promoted from within. We take our jobs seriously while also creating a fun and casual environment.

Content Creation Specialist

The Content Creation Specialist plays a key role in shaping how the DutchCrafters brand comes to life across digital print and in store experiences. This role is responsible for developing high quality visual and written content that supports brand storytelling marketing campaigns and customer engagement. The ideal candidate is a creative thinker who combines strong execution skills with an understanding of brand strategy and audience needs. This position works in close partnership with the Marketing Communications Specialist and reports to the Marketing and Marketplace Manager.

Responsibilities

Brand and Creative Partnership

• Develop and maintain a strong understanding of the brands visual identity values and storytelling approach.
• Develop and maintain visual brand identity and graphic standards in alignment with overall brand guidelines.
• Partner with the Marketing Communications Specialist to ensure visual standards support brand voice and messaging.
• Provide guidance and training to internal teams on the appropriate use of visual brand standards.
• Collaborate early in campaign planning to translate messaging goals into effective creative solutions.
• Contribute creative ideas and recommendations that enhance brand storytelling and customer engagement.

Content Creation Storytelling and Execution

• Create and produce visual and written content for use across website email social media advertising marketplaces and printed materials.
• Design and build promotional emails in alignment with campaign goals and messaging direction.
• Support blog content through layout design formatting and supporting imagery.
• Develop design concepts for webpages printed marketing materials catalogs and other brand collateral collaborating and leading projects as needed.
• Adapt content for multiple platforms and audiences while maintaining brand consistency.

Photography and Video Production

• Capture and edit photography to build and maintain a high quality library of product lifestyle and behind the scenes content.
• Focus on in stock product photography and showroom activity primarily at the Sarasota location.
• Produce short form video content for social media marketplaces and product promotion.
• Perform photo retouching color correction and video editing to meet brand quality standards.

Digital Asset and Production Management

• Maintain an organized and accessible digital asset library for photography video and design files.
• Ensure creative assets are properly formatted archived and available for cross functional use.
• Oversee intake and production of printed materials and branded collateral in coordination with marketing needs.
• Coordinate print production reorders and branded promotional items.

Creative Innovation and Growth

• Stay informed on emerging creative tools platforms and trends to enhance content quality and efficiency.
• Use AI and creative tools responsibly to support content production while maintaining brand integrity.
• Identify opportunities to improve visual consistency creative quality and design workflows across the organization.
• Recommend processes tools and templates that support efficient and scalable design operations.

Qualifications

• Strong visual storytelling and design sensibility.
• Proficiency with Adobe Creative Suite and Canva.
• Photography and photo editing experience.
• Video editing and short form video production skills.
• Ability to interpret creative direction and contribute original ideas.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and collaborate effectively.
• Bachelors degree and two years of experience or an equivalent combination of education training and experience in graphic design visual communications or related field preferred.

Physical Environment

This role is performed primarily in an office environment sitting at a desk and looking at a computer monitor and typing for most of the day.

Compensation & Benefits

The compensation range for this position is $52000 - $56000 per year depending on the successful candidates combination of education and experience.

DutchCrafters benefits package includes health dental vision and life insurance that begins on the first of the month after your first day of employment. We also offer a 401(k) plan with a company match 16 PTO days after 90 days of employment and a generous employee discount.

Hours

The work hours for this position are Monday - Friday from 8:00am until 5:00pm.

Work Authorization

All candidates must be authorized to work in the United States without sponsorship.

DutchCrafters is an equal opportunity employer and does not discriminate based on race color religion sex national origin age or disability. We value diversity as an important corporate resource and seek to build a company that learns to leverage the strengths found in a diverse workforce. We promote an inclusive workplace that celebrates individuality and respects all employees.

DutchCrafters is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in all phases of the employment life cycle. To request reasonable accommodation please contact Delinda Smith Human Resources Coordinator at .

Background Check

All candidates will be required to submit to a background check prior to an offer of employment being extended. DutchCrafters believes in a persons ability to learn from their mistakes so if you feel that you would be a good fit for this position but have a blemish or two from your past submit your resume and lets talk.

Required Experience:

IC