Country Content Strategy Lead, Turkey (12-month Contract)
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Job Location:
Monthly Salary:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Join the team redefining how the world experiences design.
Hey gday mabuhay kia ora 你好 hallo vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.
Where and how you can work
Our headquarters is in sunny Sydney Australia but our team spans the globe. While we support flexible remote-friendly ways of working for this role were focusing on Istanbul so we can best support our teams and keep collaboration flowing.
Overview
Content moves Canva and ensuring our content is a driver of growth is crucial. Just as we invest in strong business marketing sales and product leaders in our priority markets we need an equally strong voice in content in our countries.
As the Country Content Strategy Lead youll be responsible for ensuring Canva has the right strategic content from your market owning content as a growth engine and adapting strategy by market maturity to support MAU retention and revenue impact.
Youll champion local relevance and trends that make international users feel Canva is for them and work closely with your direct country team (Country Manager SEO Localisation Creators Product Marketing) as well as your Regional Content Strategy Lead (and when necessary central Content & Discovery (C&D) and regional stakeholders) to ensure local content delivers high value and measurable impact.
Key Responsibilities
- Content Strategy & Execution Prioritise and execute market content strategy and growth levers owning content health and production for your market to drive relevance scale and business impact.
- Content Quality & Relevance Act as a custodian of content quality ensuring your markets content meets Canvas standards resonates culturally and supports strategic growth metrics.
- Discovery & Performance Own your countrys content performance across discovery ensuring the right local content is surfaced through search recommendations and editorial and optimised for engagement activation and retention.
- Editorial & Trends Leadership Own and execute your countrys editorial strategy across surfaces (e.g. Showcases) identifying and activating cultural moments in partnership with Marketing Social and PR.
- Product & SEO/LOX Partner closely with your country peers in Product SEO and Logged-Out to shape and execute a cohesive content strategy that unlocks demand closes content gaps and improves conversion.
- Cross-Functional Collaboration Act as a strategic partner to Country Manager and country peers to align priorities unblock execution and drive content-led growth.
- Creator & Partner Engagement Build relationships with local creators manage partnerships and activate the creator community to expand our content ecosystem.
- Feedback & Insights Gather input from sales partners and local peers to refine content strategies and enhance Canvas market impact.
- Budget Ownership Manage and deploy your countrys content budget aligning with global priorities while tailoring investments to regional needs.
What Youll Bring
- A deep understanding of content trends and aesthetics in your country with a pulse on what resonates with local users.
- Strong experience in content strategy partnerships or editorial leadership ideally in a tech digital or media environment.
- A proactive solutions-driven approach capable of balancing strategy with hands-on execution.
- Exceptional stakeholder management skills with the ability to align cross-functional teams across regions.
- Experience working in fast-moving dynamic environments comfortable with ambiguity and change.
- Strong analytical skills to assess content performance and inform strategy adjustments.
- A track record of successfully managing content budgets partnerships and production workflows.
- Passion for supporting and activating local creators fostering a thriving content ecosystem.
Other stuff to know
We make hiring decisions to engage contractors based on your experience skills and passion. When you signify interest in the Project please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.
Please note that contractor-accreditation meetings are conducted virtually.
Check out for more info.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
We're a global online visual communications platform on a mission to empower the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a hu ... View more
