Conversion Lead

Your Team: You will be part of a dynamic and evolving team at The Sun driving digital growth and performance. Sitting within the Sun Business Unit at News UK Sun Publishing is responsible for sales operations commercial product strategy and partnerships across The Suns platforms. Our team works collaboratively to create compelling digital strategies that drive revenue and user engagement.

Your Role: We have a fantastic opportunity for a Conversion Lead to join our fast-paced high-impact Customer Marketing team to support News UKs objectives to grow digital subscriptions and revenue for The Sun.

A pivotal role within the marketing team your role will focus on creating a seamless and persuasive online experience that will improve subscription conversion rates for our new Sun Club membership. Blending creativity data analysis and user experience you will identify opportunities for A/B and multivariate testing whilst working closely with internal stakeholders to own the onsite customer journey.

Day to day you will:

• Develop and own a robust testing program designed to improve onsite and app subscription conversion.

• Run A/B and multivariate tests to gather deep insights into how various elements interact and impact user behaviour.

• Interpret results quickly to provide unique insights and clear recommendations for future CRO experiments.

• Partner with the Product team to lead the development of enhanced onsite journeys based on successful experimental data.

• Analyse every stage of the subscription conversion funnel to identify and act on opportunities for better engagement.

• Collaborate with Analytics Performance Marketing and CRM teams to ensure a consistent and high-performing experience across all channels.

• Manage and activate onsite sales providing strategic recommendations to wider marketing stakeholders.

• Oversee all landing pages to ensure they effectively support subscription campaign activity across the business.

What were looking for from you:

• Background in acquisition marketing with a focus on digital growth.

• Familiarity with tools such as Zephyr or Purchasely is highly desirable.

• Comfort in using data and analytical results to inform strategic decision-making.

• Positive attitude with a strong willingness to learn and adapt in a fast-paced environment.

• Genuine passion for The Sun brand and its digital evolution.

If you think you have what it takes but dont tick every requirement on the list please do apply. We recognise that considering someones potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times The Sunday Times The Sun The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT Times Radio and Virgin Radio UK and we have market-leading local stations across Ireland. Our world-famous brands provide news analysis opinion and entertainment to almost 40 million people each month. Spanning print and pixel audio and video events and experiences our multi-format brands are home to a plurality of opinion representing the diverse communities we serve. Driven by passion guided by principles and acting with purpose we exist to promote a fair society freedom of speech and a little bit of fun. Rethinking continually the business of storytelling we represent reflect and reach the nation telling the stories that matter.

At News UK we embrace a hybrid work model currently requiring a minimum of three days per week in the office. This approach fosters collaboration innovation and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion guided by principles and acting with purpose. We represent reflect and reach the nation telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent reflect and reach the nation telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible it is essential that our organisation reflects the diversity of the people we reach. Whether through age gender ethnicity disability social class or sexuality we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network Parents and Carers and LGBTQ group News Is Out and the Apprentice Society.

Benefits

Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions

• Discounted gym memberships free ClassPass at Home weekly in person/ virtual exercise classes

• Bikes for Work and Electric Car scheme

• Up to 60% discount on Harper Collins books

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

• Access to exclusive events and competitions with exciting brands such as talkSPORT Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

• Access to wellbeing benefits such as EAP physio/massage and counselling

• A generous pension scheme with employer contributions of up to 5%

• Wide range of training available plus full LinkedIn Learning access

• 25 days holiday plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on emailprotected.