SFDC Marketing Automation Specialist
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Job Summary
Job Description:
This role has two key functionalities; supporting the Marketing Director with the designing executing optimising and reporting on automated marketing programmes; and supporting the Director of Marketing Operations with the overseeing of the marketing technology stack recommending enhancements and new technologies to ensure the success of the marketing team.
Key Responsibilities
Marketing Automation Management
- Design build launch and optimize multi-step automated campaigns (email nurture flows scoring programs trigger-based communications).
- Maintain and enhance the marketing automation platform (Marketo)
- Partner with content product marketing and demand gen teams to develop effective messaging and workflows.
- Support marketing and data manager with email A/B tests and segmentation strategies.
Database Management & Segmentation
- Manage audience lists segmentation and data integrity within the marketing automation and CRM systems.
- Monitor and improve database health (opt-ins deliverability bounce rates engagement).
- Collaborate with CRM teams to ensure accurate data syncs attribution and lifecycle tracking.
Lead Management & Funnel Operations
- Configure and optimise lead scoring models.
- Implement routing rules and ensure proper handoff of qualified leads to sales.
- Support lifecycle programs that nurture leads from acquisition through cross-sell and retention.
Technology & Process Enablement
- Serve as the first point of contact on marketing technology tools and best practices.
- Train stakeholders on platform usage workflows and compliance considerations.
- Continuously evaluate new tools integrations and industry trends to improve automation performance and the MarTech roadmap.
Experience and Skills
- 3-5 years of experience with marketing automation platforms such as Salesforce Marketing Account Engagement Pardot.
- 3-5 years of hands-on experience with CRM platforms preferably Salesforce administrator certification or equivalent experience.
- Excellent understanding of lead lifecycle funnel metrics and B2B campaign operations.
- Analytical mindset with experience translating business requirements into technical development ones.
- Knowledge of API-based integrations or tools such as Snaplogic Fivetran Zapier etc.
- Experience with HTML/CSS for email template edits.
About You
You are a detail-oriented organised and able to manage multiple projects concurrently have strong communication skills and the ability to convey complex technical information to business users.
You are a problem solver.
Inclusion and Diversity
At Dentsu we embrace diversity and inclusion valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation benefiting our employees partners and communities.
We welcome applications from all individuals regardless of race ethnicity nationality religion gender gender identity sexual orientation age disability marital status or any other protected characteristic. Beyond recruitment we strive to create an environment where everyone feels respected supported and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process please contact us at quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
#LI-Hybrid #LI-Dentsu
Location:
LondonBrand:
MerkleTime Type:
Full timeContract Type:
PermanentRequired Experience:
IC
Key Skills
- Controlling Experience
- Distributed Control Systems
- Pardot
- Crystal Reports
- Marketing Automation
- Salesforce Marketing Cloud
- Warehouse Management
- HubSpot
- Responsys
- Email Marketing
- Leadership Experience
- Programmable Logic Controllers
