Senior Product Manager (12 month Maternity Leave Coverage) Digital Experience Team (SMB)
Share
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Description
TELUS is renowned for its inclusive culture where diverse perspectives fuel innovation and meaningful outcomes for customers. Our Digital Experience organization plays a critical role in delivering a Digital First strategy by creating simple personalized and connected experiences across our digital ecosystem.
As a Senior Product Manager Personalization & My TELUS Experience you will own the strategy roadmap and evolution of TELUS personalization capabilities and the My TELUS authenticated experience for Small & Medium Business (SMB) customers. This role is responsible for shaping how SMB customers discover manage and grow their TELUS services through intelligent relevant and consistent digital interactions.
You will lead a portfolio of capabilities that span identity preferences segmentation targeting content personalization and in-journey decisioning ensuring personalization is delivered responsibly measurably and at scale across TELUS digital channels.
This role requires strong product judgment customer empathy and systems thinking along with the ability to influence across marketing technology analytics and privacy teams.
Heres how:
- Own personalization strategy and vision: Define a clear product vision and multi-year roadmap for personalization and My TELUS experiences aligned to SMB growth and engagement goals
- Lead My TELUS capability evolution: Drive the strategy and ongoing optimization of authenticated experiences that help SMB customers manage their accounts services and interactions with ease
- Enable omnichannel personalization: Partner with Marketing Content and Technology teams to deliver consistent relevant experiences across web app and assisted channels
- Translate customer needs into capabilities: Leverage customer insights behavioural data and qualitative research to inform product decisions that reduce effort and increase value
- Drive measurable outcomes: Define success metrics and experimentation frameworks to assess the impact of personalization on engagement conversion retention and satisfaction
- Balance innovation with trust: Ensure personalization capabilities are designed with privacy consent accessibility and regulatory considerations at the core
- Influence cross-functional delivery: Act as a senior thought partner across Marketing Digital Analytics Technology Legal and external partners to deliver end-to-end experiences
- Continuously improve platform effectiveness: Identify gaps dependencies and opportunities to improve personalization tooling workflows and operational models
Qualifications
Heres what you bring to this role:
- Senior product leadership: Proven experience owning digital customer experience or platform capabilities with accountability for strategy roadmap and outcomes
- Customer-centric mindset: Deep empathy for customer needs and behaviours with experience translating insights into scalable product solutions
- Data-informed decision making: Strong ability to define metrics interpret performance data and use experimentation to guide prioritization
- Systems thinker: Ability to connect front-end experiences with backend capabilities such as identity data and content systems
- Strategic judgment: Comfortable operating in ambiguity evaluating trade-offs and making thoughtful recommendations
- Influential communicator: Skilled at articulating product vision and aligning diverse stakeholders around shared outcomes
- Execution focus: Experience delivering complex digital capabilities using Agile methodologies while managing scope and dependencies
Great-to-haves:
- Experience with personalization platforms customer data platforms (CDPs) or decisioning engines
- Experience with authenticated digital experiences (web or app) including account management or self-serve journeys
- Familiarity with A/B testing experimentation frameworks and analytics tools
- Understanding of privacy consent management and data governance in digital products
- Experience in B2B B2B2C telecommunications or technology-driven environments
Required Experience:
Senior IC
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
Join our team TELUS Agriculture & Consumer Goods (TAC) is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative t ... View more
