Content Strategist
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Job Location:
Minneapolis, MN - USA
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Content Strategist
Location: Minnesota (MN) Irving TX or Charlotte NC
Experience Required: 8 Years
Employment Type:Contract
Role Overview
We are seeking an experienced Content Strategist to lead the planning development and optimization of content across web social and digital marketing channels. This role requires strong strategic thinking editorial expertise and data-driven decision-making to ensure content aligns with brand standards engages target audiences and supports overall marketing and business objectives.
The ideal candidate will collaborate closely with cross-functional teams and leverage emerging trends including Generative AI to enhance content effectiveness and scalability.
Key Responsibilities
Content Strategy & Leadership
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Develop and execute comprehensive content strategies across web social and digital campaigns.
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Ensure all content aligns with brand voice tone messaging and marketing objectives.
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Define content frameworks messaging hierarchies and storytelling approaches.
Cross-Functional Collaboration
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Partner with product marketing UX design development and content authoring teams to deliver cohesive and consistent digital experiences.
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Provide strategic guidance on content structure flow and user engagement.
Optimization & Performance Management
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Monitor and analyze content performance metrics such as engagement conversion and SEO impact.
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Use insights from Google Analytics Adobe Analytics and related tools to continuously refine content strategies.
Innovation & Emerging Trends
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Explore and apply emerging content trends including AI-driven and Generative AI tools to improve personalization efficiency and scale.
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Recommend innovative approaches to content creation distribution and optimization.
Governance & Best Practices
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Maintain editorial calendars content standards and governance frameworks.
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Enforce best practices for quality accessibility SEO and brand compliance.
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Lead knowledge-sharing initiatives and contribute to content maturity across teams.
Required Skills & Qualifications
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8 years of experience in content strategy digital content or content marketing roles.
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Proven experience developing content strategies aligned with business and marketing goals.
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Strong SEO knowledge including keyword research on-page optimization and search trends.
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Hands-on experience with Content Management Systems (CMS) such as Adobe Experience Manager (AEM) WordPress or similar platforms.
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Expertise in analytics and performance tracking using tools like Google Analytics and Adobe Analytics.
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Excellent writing editing and storytelling skills across multiple formats (web social email).
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Experience with audience research persona development and content personalization.
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Strong project management skills with the ability to manage timelines editorial calendars and multiple priorities.
Key Competencies
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Strategic thinking with a strong data-driven mindset.
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Excellent communication and stakeholder collaboration skills.
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Ability to balance creativity with structure and governance.
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Adaptability to evolving digital platforms tools and AI-driven content solutions.
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High attention to detail and commitment to quality.
Technical & Functional Skills
Content Strategy SEO CMS (AEM WordPress) Digital Analytics Editorial & Storytelling Audience Research Project Management Generative AI Tools
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
