Content & Brand Manager

Birmingham, MI - USA

Monthly Salary: Not Disclosed

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Description

Oakworth Capital Bank is growing and has an excellent opportunity for someone to join our team in Birmingham AL! We are looking for a Content & Brand Manager with an entrepreneurial spirit and a genuine passion for storytelling to help bring our brand to life across digital and print channels. An ideal candidate would meet the qualifications listed below and more importantly be able to demonstrate that they live by Oakworth Core Values (Golden Rule Character Innovative Spirit Professionalism Work Ethic).

This role plays an important part in shaping how we communicate with clients prospects and associates by creating clear engaging content that reflects Oakworths voice and values. Working alongside leaders and subject matter experts youll help produce on-brand content support campaigns and ensure consistency across our communications platforms.

Key Roles/Responsibilities:

Content Campaign Execution

Supports the execution of multichannel marketing campaigns by producing updating and publishing content aligned with strategy.

Creative Design and Brand Stewardship

Creates edits and designs digital and print materials that follow Oakworths brand standards and meets regulatory requirements.

Storytelling & Editorial Oversight

Writes and edits clear clientfocused content and assists with the production of ongoing brand publications such as blogs the magazine and the podcast.

Website Management

Updates and maintains content and design on and the intranet ensuring accuracy brand alignment and consistent digital experience.

Internal & External Corporate Communications

Supports the creation and distribution of internal and external communications including newsletters associate updates investorrelated notices and thirdparty platform content.

Responsibility Details:

Content Campaign Execution

Manage an integrated content strategy and lead multichannel campaigns that support brand awareness engagement and business development.
Create and maintain content across core disciplines partnering with leaders and subject matter experts to produce clear clientfocused thought leadership.
Oversee production of key brand platforms including the magazine podcast weekly blog and other recurring publications.

Creative Design & Brand Stewardship

Write design edit and publish content across digital and print channels while ensuring alignment with brand standards and regulatory requirements.
Coordinate with external designers agencies and vendors to maintain consistent visual identity and messaging.
Manage the sales and content library to ensure associates have access to current compliant materials.

Website Management

Oversee to ensure clear clientfocused messaging strong brand alignment and SEO/AEO best practices.
Maintain and enhance the company intranet to support communication culture and associate engagement.
Develop campaign landing pages that support integrated marketing strategies.
Coordinate collaboration with website design partners and other vendor relationships.

Corporate & Internal Communication

Plan create and distribute external communications across Oakworth and thirdparty platforms.
Manage internal communications including associate updates newsletters project launches and intern program messaging.
Support media relations and investor relations with communication distributions.

Measurement Reporting & Operational Excellence

Manage the content scorecard and report on key performance metrics.
Develop processes that improve content production efficiency and publishing workflows.

Successful candidates will have:

Bachelors degree (B A.) in marketing communications or related field preferred
7 years of progressive experience in marketing brand strategy and/or integrated marketing communications
Demonstrated ability to lead multi-channel initiatives from strategy through execution
Strong understanding of brand governance and AP-style writing and editorial judgment skills
Work effectively in a collaborative fast-moving environment with multiple stakeholders
Familiarity with marketing automation and CMS platforms
Exceptional organizational skills project management mindset and attention to detail

Oakworth has been recognized by American Banker magazine as one of the Best Banks to Work For nine times earning a spot on the list every year since the program began in 2013. Most recently Oakworth ranked #2 nationally in both 2024 and 2025 after holding the #1 ranking six times in prior years. To learn more about our story and what truly sets Oakworth apart visit you are interested in this excellent opportunity please send your resume to .

#LI-DNI

Proposed Equal Employment Opportunity

Oakworth is committed to a policy of equal employment opportunity for all associates and applicants in accordance with applicable federal state and local law.

Accommodations for Applicants

Accommodations are available upon request for applicants who may need support during the hiring process. If you would like to request an accommodation please contactand we will be glad to assist.

Required Experience:

Manager

DescriptionOakworth Capital Bank is growing and has an excellent opportunity for someone to join our team in Birmingham AL! We are looking for a Content & Brand Manager with an entrepreneurial spirit and a genuine passion for storytelling to help bring our brand to life across digital and print chan...