Experiential Retail Lead

Role Title: Experiential Retail Lead
Reports to: Managing Partner
Based in: Amsterdam
Team Focus: Pop-ups retail activations brand environments e.g. flagships and brand exhibitions

About Us:
Random is an experience design studio based in Amsterdam and Paris. Our work comes to life where the digital and the physical are fluid. We use technology in a human tangible way and so invite people to connect to each other and the space they share.

Were seeking a talented and experienced Senior Creative Lead to take the reins on key projects and accounts.

Role Purpose

The Creative Lead will help shape the vision and direction of our Experiential Retail pillar transforming retail and brand spaces into experiences that are dynamic interactive and culturally alive. Beyond managing projects this role is about building strategic client relationships that allow us to elevate our work push boundaries and embed our point of view across both physical and digital dimensions.

The Creative Lead defines and drives the creative vision for Randoms Experiential Retail work. This role combines brand strategy spatial design and digital storytelling to create adaptive interactive brand environments. It balances visionary direction with hands-on leadership across creative teams and client relationships ensuring each project is both culturally resonant and commercially sound.

Core Responsibilities

Creative Direction & Vision

• Lead creative thinking across all Experiential Retail projects from pop-ups to flagship activations.
• Translate brand strategy into living evolving spatial narratives and scalable guidelines.
• Work closely with graphic and motion design as well as spatial designers and creative tech to push teams to explore the intersection of physical digital and human experience.
• Ensure the work is bold brand relevant and embodies the studios vision.
  
  

Client Partnership & Strategy

• Serve as the primary creative contact for key clients building relationships that go beyond delivery.
• Anticipate client needs co-shape project roadmaps and create space for innovation.
• Help clients see the potential of brand spaces as interactive evolving experiences rather than static installations.
• Contribute to new business opportunities and proactive strategic pitches.

Team Leadership

• Mentor and inspire creative teams across disciplines encouraging experimentation and collaboration.
• Set the tone for human-centered leadership and creative ambition.
• Guide internal alignment across strategy design and production teams to deliver coherent high-quality experiences.

Innovation & Edge

• Explore new ways to embed digital and interactive layers in physical spaces.
• Champion work that evolves over time and responds to user interaction.
• Act as a thought partner in shaping the future of experiential retail for both clients and the studio.

Profile & Experience

• 812 years of experience in creative leadership within experiential retail or brand design.
• Proven ability to lead multi-disciplinary teams and high-profile brand projects.
• Deep understanding of brand storytelling spatial design and digital integration.
• Experience with global brands ideally in lifestyle sportswear or fashion.
• Strong communicator comfortable in client-facing discussions and internal leadership.
• Strategic curious and culture-driven capable of transforming client relationships into creative opportunities.
• Passionate about creating spaces that are dynamic interactive and culturally alive.

Success in This Role

• Clients view the studio as a trusted strategic partner not just a supplier.
• Teams feel inspired supported and empowered to experiment.
• Projects consistently push creative boundaries while staying relevant to brand and culture.
• Experiential Retail projects evolve beyond static spaces into living interactive brand experiences.
• Drives repeat business from key clients

Random Studio Diversity & Inclusion Statement:

At Random Studio we believe that an inclusive work environment and a diverse team are key to creating fresh and inspiring work. Were looking for candidates who enrich our culture and challenge the status quo. We encourage everyone to bring their whole selves to work and we strive to provide all candidates with an unbiased and accessible recruitment process. If you require assistance due to a disability when applying please let us know in your application so we can accommodate your needs.

Required Experience:

Senior IC