Global Partner Marketing F&SM Global Partner Marketing Go-To-Market Lead

TITLE:Global Partner Marketing F&SM Global Partner Marketing Go-To-Market Lead

GROUP:Global Partner Marketing

Location- SAP Office North America

JOB OVERVIEW

Join us in shaping the future of partner marketing at SAP!Werelooking for aPartner Marketerwho thrives at the intersection of strategy creativity and data-driven this roleyoullhave the opportunity todesign and launch high-impact product-led campaignsthat accelerate cloud adoption and drive measurable business outcomes.

Youllwork across global stakeholder teams to craft integrated campaigns that generate high-quality leads for joint sales motions. Ifyourepassionate aboutleveraginginsights spotting early signals and transforming them intoworld-class marketing enablement programs this is your chance to make a significant impact on SAPs partner ecosystem.

RESPONSIBILITIES

• Strategic Planning & Alignment

• Build a comprehensive Partner Marketing Plan and secure alignment with internal executives and partner leads.

• Develop frameworks for partner integration across the customer journey to ensure an omnichannel consistent market presence.

• Provide input to the global partner marketing campaign calendar for visibility and alignment of GTM efforts.

• Campaign Development & Performance

• Create a repeatable process for ideation execution and evaluation of digital campaigns rooted in performance metrics (pipeline growth adoption customer lifetime value).

• Design and own campaign performance dashboards and KPIs to enable partners in building salespipeline.

• Drive marketing consistency among partners to ensure SAP brand and value proposition are accurately represented.

• Budget & Resource Management

• Lead the team budgeting process ensuring adherence to targets and scaling best practices for investment optimization.

• Create a resource plan including operational decisions recommended structure processes and tools to deliver against global partner marketing strategy.

• Innovation & Industry Insights

• Leverage industry best practices and external sources to analyze trends and influence partner go-to-market and cloud channel sales strategies.

• Scale partner marketing workshop strategies across teams to drive measurable pipeline impact.

• Enablement & Adoption

• Increase partner adoption of marketing enablement programs including engagement with SAP training webinars and use of joint marketing assets.

• Partner with Integrated Marketing Solution Marketing andRegionalteams to align messaging and content for global campaigns.

QUALIFICATIONS

• Education:Undergraduate degreerequired; MBA orMastersdegree strongly preferred.

• Experience:8 years of relevant work experience in B2B marketing partner marketing or business planning with a proventrack recordof driving measurable outcomes.

• Strategic Expertise:Deep understanding of integrated omnichannel marketing strategies and digital marketing tactics including campaign design execution and optimization.

• Leadership & Influence:Ability to lead cross-functional initiatives influence senior stakeholders and scale best practices globally.

• Analytical & Data-Driven:Strong analytical skills with experience using performance metrics to inform decisions andoptimizecampaigns.

• Project Management:Demonstratedsuccess managing complex projects and budgets across multiple priorities in a fast-paced environment.

• Communication Skills:Exceptional written verbal and presentation skills; ability to simplify complex concepts into compelling narratives anddeliver withconfidence.

• Growth Mindset:Proactive results-oriented and comfortable driving innovation and change; thrives in ambiguity and adapts quickly.

• Preferred:Experience in partner ecosystems cloud adoption strategies and marketing enablement programs.