Head of Performance Marketing

About TourRadar

TourRadar is a Series D venture-backed tech company redefining how people discover and book organized adventures - disrupting a $200 billion industry in the process. As the leading Organized Adventure Platform we empower operators to manage market and sell their multi-day tours directly to travelers (B2C) or through our global network of distribution partners (B2B2C).

Booking an organized tour has traditionally been a fragmented and time-consuming experience. Where will I stay What activities are included Are meals covered Can I trust the operator

TourRadar solves this by making the process seamless intuitive and centralized. Weve partnered with 2500 trusted operators to offer over 50000 adventures across 160 countries each with clear itineraries verified reviews and secure online booking. Since our founding in 2010 weve led the shift from offline to online launching the industrys first marketplace for multi-day 2021 we took it a step further with the introduction of our Organized Adventure Platform - connecting travelers operators travel agents and creators in one integrated tech ecosystem.

Were proudly global with a team representing over 30 nationalities and offices in Europe North America and Australia. At TourRadar were committed to building world-class products and experiences - and to the people behind them. As we continue to scale were on the lookout for talented individuals ready to help us shape the future of adventure travel.

Working at TourRadar isnt just a job. Its a true adventure one where you can change the way people experience the world through travel.

We are currently looking for aHead of Performance Marketing(full-time) to join our team in Vienna.

Intrigued Read more below!

What Your Adventure will look like:

• Own TourRadars growth engine end-to-end building a self-propelling experimentation-driven system that scales efficiently across SEM Paid Social YouTube CTV Affiliates and creator-led channels
• Lead continuous adoption and evolution of AI-driven campaign solutions such as Performance Max (PMax) AI Max Advantage and AI-powered bidding and creative systems ensuring they are deployed strategically
• Be the expert at unlocking growth through paid social as a core acquisition lever expanding impact through YouTube and CTV to drive incremental demand at scale
• Set growth strategy while staying close to execution - comfortable being hands-on when needed to shape experiments channel mix creatives automation and measurement
• Build and own a rigorous experimentation roadmap across channels creative audiences and onsite experience to continuously improve performance
• Lead coach and scale a high-performing fully in-house growth team spanning Paid Media Retargeting SEM Display Affiliates Influencer & Ambassador programs
• Drive material improvements in ROAS CAC and LTV by partnering closely with Product Tech UX and Content teams
• Scale affiliates ambassadors influencers and content creators into repeatable performance-driven growth channels
• Optimize customer journeys landing pages and experiences end-to-end for different customer personas ensuring media platform signals creative and onsite touchpoints are aligned to maximize conversion and incrementality
• Own forecasting budget allocation and performance reporting across channels to inform investment decisions and resourcing with direct reporting and strategic alignment with the Leadership Team and CEO
• Drive deep integration across media buying analytics martech ad ops SEO content and UX to maximize growth impact
• Represent TourRadar as a growth leader internally and externally through thought leadership and industry engagement
  
  

What youll need to bring to Your Adventure:

• 8 years experience driving growth and ROI in high-growth or venture-backed environments
• Strong understanding of marketing measurement and analytics with deep knowledge of attribution models; experience with incrementality testing is a strong plus
• Deep expertise in Paid Search and Paid Social with strong experience across YouTube CTV Display and Retargeting including ownership of a min. 5-8M annual performance marketing budget
• Proven track record in building and scaling in-house performance and growth teams
• Hands-on experience with AI-based campaign frameworks such as Performance Max AI Max Advantage and other automated media solutions
• Hands-on experience with Affiliates ambassadors influencers and content creators ideally with a performance or revenue lens
• Highly data-driven comfortable with ambiguity and rapid experimentation
• Strong leader and communicator who can align teams around clear growth goals
• Travel industry and North American market experience is a strong plus

What Youll Discover on Your Journey with Us:

Awesome Office
Located in the heart of the 1st District our headquarters offer a collaborative and fun atmosphere. Expect an open-plan office plenty of energy a few friendly pups from our barketing department spirited foosball matches and deluxe coffee machines to keep the team buzzing.

Flexibility Your Way
Enjoy the best of both worlds with our flexible model: we prioritize in-person collaboration through a strong office presence while also offering the freedom to work remotely at times - including up to one month each year from anywhere in the world.

Prioritizing Your Mental Health
We care about your well-being. Thats why weve partnered withOliva a leading mental health platform offering confidential access to coaching therapy and mental wellness resources: whenever you need them.

Growth & Development
Your career journey matters to us. Through our annualDevelopment and Reflection Talks (DaRT) we help you explore individual growth paths skill development and future our fast-growing environment cross-functional collaboration and learning are built into the everyday.

Sustainable & Supported Commuting
We fully cover yourWiener Linienannual pass or contribute toward yourKlimaticket plus a25 monthly home office allowanceto support your remote setup.

Diverse & Inclusive by Nature
With over 38 nationalities represented across our global offices TourRadar is a proudly international team. English is our primary working language but youll hear many more in the mix - whether youre in the office or dialing in from afar.

Team Connection & Culture
Team Events: From trivia nights and wine tastings to rock climbing and hiking our monthly team events (virtual and in-person) are designed to keep us connected curious and having fun.
TourRadar Culture: Help shape how we work through our internal communities focused on wellbeing growth and inclusivity. Your voice matters here.