Brand Communication Manager APAC
Share
Job Location:
Monthly Salary:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
This position is responsible for developing building and managing brand image across APAC markets. Working closely across Global headquarter APAC markets and different stakeholders to implement brand communications strategy to increase brand awareness create conversion into consideration or generate loyalty.
This position assists the Head of Marketing Comms APAC in brand management content creation and campaign execution
Brand Owner
Brand owner for Continental brand & second-line brands
Maintain brand integrity across all company marketing initiatives and communications Campaign Creation
plan and execute best-in-class brand campaigns and programs from inception through delivery to achieve business objectives.
Work with Global MarComms teams for global campaign adaptation and share the APAC voice to the global platforms.
Work with in-market MarComms teams to align and ensure usage adaptation. and execution in local markets.
Develop tools and methods to measure campaign KPIs and effectiveness
Website Management
Ensure website Assets Management
Key User for CCC platform uploading assets and helping local market users to navigate the platform
Ensuring brand assets are uploaded to appropriate platforms and notify local markets as appropriate
Product Communication
Responsible for the new product go-to-market package including Product factbook videos technical materials PE Communication & Spending
Manage the PE Comms budget for BU Marketing and individual markets on a monthly basis
Liaise with Controlling team to ensure programme milestones related to marketing & communications are achieved on time and within budget.
Online & internal communication
Support internal communication initiatives to provide APAC content for internal channels (intranet Newsletter ). Global Project
Participate in regional and global project teams as required
Enhance visibility of APAC MarComms activities within the global Marketing community
Brand Health Track
Support markets for a yearly Brand Health Track to help markets stay updated with the brand positioning in the market.
Qualifications :
University Degree preferably in Business Marketing Communications or a related discipline.
5 years working experience in brand social or digital agency or related Marketing function.
Fluent English (written and spoken); native speaker will have a plus.
Additional Information :
Ready to drive with Continental Take the first step and fill in the online application.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2019, ... View more
