Senior Demand Generation Manager
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Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
What is a Senior Demand Generation Manager
As a Senior Demand Generation Manager you will own and scale our demand engine end to end. This role is responsible for designing executing and optimizing multi-channel demand programs that drive qualified pipeline and revenue. Youll be both strategic and hands-on building the roadmap running experiments partnering closely with sales and using data to continuously improve performance.
What youll do as a Senior Demand Generation Manager
- Own the demand generation strategy across the full funnel from awareness to pipeline creation.
- Plan and execute integrated campaigns across paid media lifecycle/email content syndication events and partnerships.
- Drive MQL SQL and pipeline targets with a strong focus on quality and conversion not just volume.
- Collaborate closely with sales to align on ICPs messaging lead handoff and pipeline goals.
- Build and optimize nurture programs tailored by persona use case and buying stage.
- Manage campaign measurement attribution and reporting to clearly communicate impact on revenue.
- Run continuous experimentation (channels messaging offers targeting) and scale what work
- Own and improve the marketing tech stack.
- Partner with product marketing on positioning launches and GTM initiatives.
- Mentor and influence other marketers as the team grows.
Qualifications :
What characteristics do the best Senior Demand Generation Managers have
- The emotional intelligence and communication skills to successfully work with the best and brightest marketing professionals.
- 5 - 8 years of B2B demand generation or growth marketing experience.
- Proven track record of driving pipeline and revenue ideally in B2B SaaS.
- Deep experience running multi-channel campaigns with clear performance accountability.
- Strong analytical mindset comfortable with funnel metrics CAC conversion rates and ROI.
- Experience partnering closely with sales and revenue teams.
- Hands-on experience with marketing automation CRM and GTM tools.
- Excellent communication skills and the ability to influence across teams.
- Comfortable working in a fast-paced ambiguous environment where ownership matters.
- Ability to travel within the United States 13 times per year for company on-site events.
- Must have a dedicated home office/workspace to support full-time remote work.
Why Keen
- High ownership and visibility. Your work directly impacts revenue.
- Opportunity to build and scale the demand engine from the ground up.
- Smart collaborative team that values data-driven decision making.
- Competitive compensation and growth opportunities.
Additional Information :
Please read the following before submitting your resume for this position.
MUST have a portfolio link or 12 work samples available to share as candidates may be asked to present a work sample during interviews.
MUST be authorized to work in the United States. Keen is not able to provide sponsorship at this time. We hope to be able to do so in the near future!
MUST be able travel within the United States 1-3 times a year.
MUST have a reliable everyday remote work desk station.
NOTE: If you are a candidate for a job here at Keen and have not interacted with a reputable recruiting firm or directly with a Keen team member with an @ email domain please block and/or report those contacts as spam. Thank you for your time and we look forward to connecting!
Keen Decision Systems is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race color age religion sex sexual orientation gender identity or expression marital status domestic partner status national origin genetics disability military and veteran status and other protected characteristics.
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
Keen Decision Systems was founded to solve the biggest challenge in marketing: connecting marketing spend to revenue. By deploying our Bayesian modeling suite, companies of any size get actionable insights into where they can best optimize their marketing spend to drive the business o ... View more
