Senior Media Planner

WPP Media

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profile Job Location:

Toronto - Canada

profile Monthly Salary: $ 45000 - 95000
Posted on: 7 hours ago
Vacancies: 1 Vacancy

Job Summary

About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people planetclientsand communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Wavemaker: A Leading WPP Media BrandWavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media content and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster together.

Role Summary and ImpactIn this role you willbe responsible forthe development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.

Your Impact:

  • Day-to-day responsibility involving the planning and execution of digital media campaigns
  • Present media plan recommendation and POVs to client
  • Oversee campaign management frominitialcampaign briefing through to post campaign reporting and analysis
  • Decision making on campaign optimization and strategic changes
  • Ensure media plans deliver on clientobjectives are strategic and meet efficiency goals
  • Assistwith tracking media expenditures to ensure agency and client budget compliance
  • Maintain client contact/Manage client requests i.e. plan changes budget changes provide marketplace information
  • Working closely with the Client Business Lead
  • Working collaboratively with performance teams (Programmatic Social and Search teams).

Skills and ExperienceYour Qualifications:

  • Minimum3 years of related experience Digital Planner/Buyer and in mediainvestmentor strategy teams within an established media agency
  • University or College degree/diploma in Media Marketing Business or related field; OR equivalent professional work experience
  • Experience working with a range of clients in a digital environment
  • Demonstrates understanding of media basics and concepts:
  • knowledge of different buying methods such as CPM CPC CPE CPA
  • Understanding of multiple digital media channels (display mobile video paid search paid social)
  • Proficient with Syndicated tools (PMBEvaliant XpertComscore etc.)
  • Proficient with Microsoft Office Suite
  • Solid experience with DFA Digital campaign set-up trafficking and tagging processes
  • Solid experience with and understanding of reporting tools (DFA OmnitureWebtrends Google analytics)

About You:

  • Demonstrates accuracy and attention to detail
  • Ability to communicate concisely and clearly both orally and in writing
  • Self-starter whodemonstratesinitiative
  • Ability to manage multiple projects
  • Ability to delegate and oversee Assistant workload
  • Team player who can step in and help drive strategy against a landscape that is in constant change
  • Thrives in fast paced environment

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media please send an e-mail to WPP Media Leave Administration ator call and let us know the nature of your request and your contact we appreciate all applications received only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors including location business needs level of responsibility experience and qualifications.

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$45000 - $95000 CAD

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Required Experience:

Senior IC

About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people planetclientsand communities. For more information visit .WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform pe...
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Key Skills

  • Google Marketing Platform
  • Google Ads
  • Math
  • Media Buying
  • Media Planning
  • Pivot tables
  • Adobe Audience Manager
  • Microsoft Powerpoint
  • Research Experience
  • Microsoft Excel
  • DoubleClick
  • DoubleClick for Publishers

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