Group Director, Brand Partnerships

London - UK

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

JOB DETAILS

JOB BAND: F

CONTRACT TYPE: Full-time Perm

DEPARTMENT: BBC Studios

LOCATION: London

PROPOSED SALARY RANGE: Up to 115000 London Weighting (5441) 25% Bonus depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the worlds most sought-after TV audio and digital content.
Our ambition is to be the home of the most powerful entertaining and inspiring stories for people all around the world.
BBC Studios Digital dont just reach audiences - we move them. As an award-winning department we cultivate and amplify fandoms behind some of the worlds most iconic franchises including Bluey BBC Earth Doctor Who and Gen-Z comedy channel Funny Parts. We run over 90 channels generating 15 billion views each year encouraging audiences to watch wherever and whenever they choose.

WHY JOIN THE TEAM

Reporting into the VP Digital Growth & Strategy the Brand Partnerships & Sales Director will be the commercial engine behind BBC Studios next era of digital growth. This role blends creative instinct with commercial firepower - shaping big ideas that only BBC Studios can deliver and turning them into high-value long-term partnerships with the worlds most influential brands.
You will lead the Digital Brand Partnerships team build market-defining branded content and sponsorship solutions and position BBC Studios as a Tier 1 strategic partner for business-critical clients. This is a role for someone who can sell with authority think with imagination and build with intent.

YOUR KEY RESPONSIBILITIES AND IMPACT :

Build and execute a high-impact commercial growth plan
Develop and instil the business strategy and shape the team structure needed to deliver it - with a relentless focus on branded content sponsorships and multi-platform partnerships
Shape a world-class commercial product suite
Define the next generation of BBC Studios digital partnership products - giving advertisers distinctive access to our global fandoms premium IP and multi-platform reach
Set the vision for a data-driven value proposition
Partner with our data teams to build a commercial insights product that strengthens pitching pricing targeting and measurement across all deals
Lead strategic creative partnership conversations
Drive C-suite and senior-agency discussions that unlock long-term innovative partnerships - elevating BBC Studios as a creative and commercial thought-leader
Champion the commercial potential of our IP
Work cross-functionally to align stakeholders and ensure our global catalogue from global franchises to emerging brands is activated and monetised to its full potential
Own key client relationships and drive growth
Develop a focused strategic list of priority clients. Build pipelines nurture relationships and convert opportunities into multi-year business
Deliver market-leading pitches
Craft compelling insight-led creatively ambitious proposals that win briefs deepen partnerships and showcase the full breadth of what BBC Studios can offer
Manage the full sales cycle end-to-end
Own the relationship from pitch through execution working closely with production content creative and operations to deliver exceptional partnership outcomes
Drive revenue and performance accountability
Hold full responsibility for branded content and partnerships revenue targets KPIs and forecasting - sharing updates regularly with senior leadership.

YOUR SKILLS AND EXPERIENCE:

ESSENTIAL CRIERTIA:

Proven success selling multi-platform content-led partnerships
You have a track record of building and selling ideas that span social digital experiential talent and broadcast - with a strong grasp of how branded content delivers against brand performance and audience objectives
Experience leading high-performing partnership or sales teams
You know how to set direction coach talent motivate through ambiguity and build a culture that wins. You inspire confidence internally and externally
Strong record of innovation and commercial creativity
You can design commercial products and partnership frameworks that tap into audience behaviour on platforms like YouTube TikTok Instagram Snapchat and emerging formats. You understand how to build things that scale - not just respond to briefs
Deep understanding of digital ecosystems and social video
You bring curiosity expertise and passion for how platforms evolve - creator economy fan engagement commerce integrations data signals format trends - and can translate this into partnership value
Outstanding strategic and creative response skills
You can take a brief interrogate it push it further and translate it into a compelling insight-led creatively strong proposal that solves real business problems

DESIRABLE CRITERIA:

Developed industry network and strong commercial instinct
Well-connected across agencies clients and platforms youre comfortable negotiating at senior levels and navigating complex deal structures - from sponsorships to multi-year brand platforms
Financial acumen and confidence with revenue ownership
You can manage pipelines forecast accurately build pricing strategies and structure deals that drive sustainable growth
Exceptional communicator and relationship builder
You can influence at all levels - from CMOs to internal creative leads - and present with clarity conviction and warmth
A natural motivator and doer
You cut through complexity move teams forward unlock blockers and ensure ideas turn into delivery. You bring energy resilience and a solutions-first mindset
Ideally experience working with premium IP fandoms or entertainment brands
Not required but highly valuable - especially understanding how to commercialise talent formats and global franchises.

Required Experience:

Director

JOB DETAILS JOB BAND: FCONTRACT TYPE: Full-time PermDEPARTMENT: BBC StudiosLOCATION: LondonPROPOSED SALARY RANGE: Up to 115000 London Weighting (5441) 25% Bonus depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and externa...