Director, Digital Marketing

Director Digital Marketing
Game Shows Group Sony Pictures Entertainment
Culver City CA

Role Summary
The Director Digital Marketing sits within the Game Shows Organization reporting to the VP Digital Marketing and oversees all CRM lifecycle SMS website future loyalty programs and digital engagement initiatives across Wheel of Fortune Jeopardy! and additional Game Shows Group properties.

The Director leads the strategic execution and optimization of a connected digital ecosystem designed to drive viewership across linear and streaming platforms and accelerate audience acquisition deepen engagement and strengthen retention. This includes ownership of the Wheel Watchers Club Jeopardy! CRM programs and future loyalty initiatives as well as oversight of each brands website evolution in partnership with Technology to support audience engagement data needs and overall business and marketing priorities.

Key Responsibilities

• Lead the digital strategy across CRM SMS lifecycle/ journeys websites loyalty to support unified audience growth across linear streaming and other digital/ linear platforms.
• Lead SEO AIO and discovery optimization strategies to expand organic reach improve content and partner visibility.
• Drive modernization of the Wheel Watchers Club and Jeopardy! CRM ecosystems personalization loyalty development and cross-platform optimization.
• Collaborate as needed across production partnerships & integrations streaming affiliate marketing media social partnerships & integrations to ensure digital marketing capitalizes on show tentpoles launches seasonal initiatives and enterprise priorities.

CRM MarTech

• Lead omnichannel CRM programs spanning email SMS websites and additional channels.
• Build and scale SMS as a high-value lifecycle channel aligned with viewership streaming engagement retention and loyalty goals.
• Lead development of future loyalty programs that elevate the fan experience and support business goals
• Implement next-generation MarTech capabilities in collaboration with VP Technology enabling advanced segmentation dynamic targeting and automated lifecycle journeys.
• Create unified tracking and measurement approaches to connect behavior across email SMS and website channels for stronger attribution and insights.
• Evolve a multi-quarter omni-channel CRM Lifecycle strategy to increase the engagement of our viewer base.
• Collaborate with VP Technology to define and translate business objectives into technology requirements ensuring CRM systems - data pipelines orchestration tools predictive models and AI capabilities for content generation - align with enterprise marketing goals

Website

• Lead the ongoing evolution of Wheel of Fortune Jeopardy! and other brand sites.
• Drive experiences that enhance audience utility improve data capture and support acquisition and retention goals across all touchpoints.
• In collaboration with VP Technology ensure a cohesive connection between site content features UX and the broader audience journey across platforms.

Management:

• Manage the Senior Content Manager Website Content Manager and multiple external agencies ensuring a high-performance and high-accountability operating environment.
• Serve as a strategic advisor to leadership delivering insights performance trends and recommendations that shape planning and investment decisions.

Work Experience Requirements:

• Bachelors degree
• 10 years of experience in digital marketing CRM lifecycle or audience engagement roles within media entertainment sports streaming or major consumer brands.
• Expertise leading multi-channel CRM programs including SMS and loyalty program frameworks with demonstrated impact on acquisition engagement and retention.
• Experience managing large-scale loyalty programs website evolution.
• Demonstrated success operating in collaborative organizations with multiple stakeholders and high-velocity priorities.
• Exceptional leadership communication and organizational skills suited for a high-impact role.
• Leadership experience managing a team
• Expertise in Salesforce Marketing Cloud (Email Studio Journey Builder Audience Builder).
• Strong in-person presentation skills and track record of presenting to teams and senior stakeholders.
• Strong proficiency across the Microsoft Office suite
• Deep knowledge of direct-to-fan marketing trends and how they apply to linear and streaming audiences.
• Passionate about media game shows and building viewership engagement and fandom.
• Data-informed but fan-first and able to translate insights into meaningful communication.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

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