Digital Marketing Manager

Welcome to Juniper Education where our mission is to champion educators empowering them to shape future generations. Were more than just a support system; were the driving force that propels schools and Academy Trusts to new heights. With our proven school education management systems and services we address a spectrum of needs ensuring excellence in the education and tech industry your work directly influences the lives of students and educators. Whether youre developing cutting-edge educational technology supporting school leadership teams directly or designing solutions to enhance the learning experience you could make a lasting and positive impact on the future.

Our mission statement says it all: We look after you so that you can look after our children.

Dedicated to our core values we are committed to:

Empowerment: Equipping everyone with the tools intelligence connections and freedom to make informed decisions recognised and respected by all.

Purpose: Supporting everyone to reach their highest potential thereby enabling all children to achieve theirs.

Passion: Because we love what you do youre at the heart of everything we do.

Innovation: Delivering meaningful solutions with expertise and creative thinking to influence the ever-changing world of education.

Collaboration: The cornerstone of our success as it enables us to collectively harness diverse perspectives and strengths ensuring that together we achieve more than we could ever do alone. Every voice counts!

Juniper Education is looking for an enthusiastic and results-driven Digital Marketing Manager to lead our demand generation and shared services output across the marketing function. You will coordinate and execute data-driven strategies that drive revenue growth optimise our marketing funnel and deliver best-in-class digital experiences for schools and trusts.

This is a hands-on strategic role: youll lead SEM CRO website performance paid social email marketing automation and more while working closely with Sales Business Intelligence and SaaS/service marketing leads to align campaigns with business objectives.

You will also line manage a Digital Marketing Executive fostering a collaborative and high-performing culture. This role is pivotal to accelerating new customer acquisition and driving sustainable growth for Juniper Education.

Key Responsibilities

Lead and deliver demand generation campaigns that drive brand awareness and generate high-quality leads

Optimise lead generation channels including SEO SEM PPC email social media and emerging platforms

Develop and improve conversion rates across the marketing funnel using A/B testing analytics and CRO strategies

Leverage HubSpot and other automation platforms to deliver personalised targeted campaigns

Implement ABM and hyper-personalisation strategies for key accounts

Oversee website performance funnel health and marketing database management

Collaborate cross-functionally with Sales Product RevOps and Business Intelligence

Manage budgets effectively across channels ensuring ROI and cost efficiency

Create dashboards and reports in HubSpot LookerStudio PowerBI and other tools

Stay ahead of marketing technologies AI and industry trends introducing innovation into campaigns

Line manage and develop your direct report promoting collaboration and growth

Skills & Experience

Proven experience in digital marketing and demand generation for SaaS tech or services businesses

Experience leading and managing a marketing team and external agencies

Deep expertise in HubSpot including automation reporting and integrations

Strong knowledge of SEO CRO SEM PPC email marketing social media and content marketing

Experience with ABM lead nurturing funnel optimisation and multi-channel campaigns

Analytical mindset with experience turning data into actionable marketing insights

Experience with AI tools and marketing automation platforms (e.g. Zapier)

Strong technical knowledge of web management GA4 Tag Manager and marketing analytics tools

Excellent communication and stakeholder management skills

About You

At least 5 years experience in digital marketing or demand generation

Degree in Marketing Business or related field (or equivalent experience)

Highly organised proactive and capable of managing multiple priorities

Collaborative and comfortable engaging with senior stakeholders

Passionate about data results and driving business growth

Enthusiastic pragmatic and innovative with a positive approach to challenges

Aligned with Juniper Educations mission to improve education and drive meaningful impact

This is an exciting opportunity to take ownership of Junipers digital marketing strategy deliver measurable growth and shape the marketing function in a fast-paced and ambitious EdTech environment.

Interview process

1st stage Interview

Assessment

2nd stage Interview

We are committed to a fair and comfortable recruitment process so if you require any reasonable adjustments during your application or interview process please reach out to a member of the team at

Juniper Education Benefits

Day 1 right to company sick pay

Enhanced annual leave entitlement

Opportunity to purchase additional leave

Entitlement to carry over leave to next entitlement year

Day 1 access to 24/7 GP & prescription services

Day 1 access to rewards platform

Cycle to work scheme

Enhanced maternity & adoption pay

Day 1 access to employee assistance platform

Funded development/Qualification opportunities

Voluntary health care cash plan

Voluntary private medical insurance

Plus more!

Please note:We are unable to provide visa sponsorship at this time.

Applications to be submitted by 9th February 2026