Brand Specialist, Marketing (12-Month Contract)
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Job Location:
San Mateo, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.
Brand Specialist Marketing (12-Month Contract)
Hybrid in San MateoCA (preferred) Los Angeles CA or San Diego CA
We are looking for a Marketing Brand Specialist to join the global brand marketing is an early-career role designed for someone who is excited to learn how global game marketing works and wants hands-on experience supporting the launch of high-profile AAA role will report to the Senior Manager Brand Marketing on the Global Games Marketing team and works closely with the Global Brand Lead studio partners and cross-functional help support the development and execution of marketing plans gain exposure to large-scale campaigns and build foundational experience in brand marketing within the games industry.
Responsibilities
Support the Global Brand Lead and brand marketing team to help create and execute integrated marketing plans
Help manage the global asset calendar and track deliverables across all territories
Assist with integrated marketing campaigns including broadcast digital social CRM search promotions retail/channels under the guidance of the broader team
Leverage and help synthesize consumer brand research to support brand strategy
Coordinate day-to-day work with internal and external creative media and digital agencies
Review creative materials and provide organized feedback against the brand strategy
Help compile and report on campaign performance and support discussions around optimization
Support interactions with partners and brands to help drive mutually beneficial partnerships
Assist with approval coordination for all creative assets
Requirements
Passion for marketing and video games
Some exposure to marketing communications media or related fields (internships academic projects or entry-level roles are welcome) - previous gaming experience is a plus.
Foundational strategic thinking skills for implementing marketing plans and brand creative briefs
Excellent written and verbal communication skills
Extremely organized individual
Experience working with creative or media agencies is preferred but not required
Experience working with major IP is preferred but not required
Ability to manage multiple tasks and projects at different stages with guidance and support
MS Office Excel and PowerPoint experience required.
Please note Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect how we use it who we share it with and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Explore the new generation PlayStation 4 and PS5 consoles - experience immersive gaming with thousands of hit games in every genre to rewrite the rules for what a PlayStation console can do.
