Principal Product Marketing Manager- Firefly & Gen AI Growth

We are seeking aHead of Firefly & Gen AI Growthtooperateas the engine responsible for driving massive user and revenue expansion for Firefly across all audiences-consumers businesses and developers. You will move beyond traditional marketing to own the complete growth strategy across the full user lifecycle: Acquisition (getting creators in) Activation (getting them to their aha moment quickly) Retention (making Firefly indispensable) and Monetization (converting users to paid subscribers).

This role requires a founderattitude-someone who thrives in ambiguitypossessesdeep analytical rigor and has a bias toward action. You will lead a high-velocity experimentation roadmapunlockingnovel growth loops and ensuring Firefly becomes the dominant generative AI platform for the next decade of creativity.

WHAT YOU WILL DO

• Define the Global Growth Strategy:Architect the end-to-end growth strategy for and Firefly integrations driving clarity on goals for new user discovery acquisition activation and expansion.

• Build the Growth Engine:Lead a rigorous disciplined experimentation program. Design and implement high-velocity multivariate tests tooptimizefunnels pricing tiers and user flows.

• InfluenceProduct-Led Growth (PLG):Identifyand operationalize novel growth loops (e.g. viral sharing referral mechanics remixing workflows) that turn users into our strongest acquisition channel.

• Unify the Data Story:Partner withanalytics teamsto build the essential systems for measurement. Translate complex datasets into actionable insights that influence leadership direction and product roadmap.

• Cross-Functional Orchestration:Act as a masterdisambiguator aligning Engineering Design Product and Marketing teams around shared growth targets. Remove obstacles to ensure rapid execution from proof-of-concept toglobalscale.

• Executive Influence:Distill complex growth dynamics into clear narratives for senior executives. Present the vision to generate enthusiasm and drive resource advocacy across the organization.

WHAT YOU NEED TO SUCCEED

• 12 Years of Growth Marketing ideally with experience scaling 01 products to mass adoption.

• Deep Quantitative Mastery:Youdontjust read dashboards; you question them.Expertisein cohort analysis funnel optimization and designing complex experiments is non-negotiable.

• Technical & Creative Fluency:The rare ability to understand the technical capabilities of Gen AI models (LLMs Diffusion) and translate them into intuitive value propositions for creative professionals (Design Video Imaging).

• Experimentation Pedigree:Experience running high-velocity testing programs at a major tech company or high-growth startup. You know when tooptimizeand when to pivot.

• Strategic Owner-Operator:You are strategic enough to define the 3-year vision but operational enough to dive into thenitty-grittyof a broken signup flow.

• Matrixed Leadership:High EQ and influencing skills. You can drive consensus among product managers engineers and regional leaders without formal authority.

• Passion for the Mission:A genuine excitement for how Generative AI can supercharge human creativity not just replace it.

• BA/BS Degree preferred OR 12 years of experience in product marketing growth marketing OR equivalent practical experience.