Global Content Specialist

Job Description

The Global Content Specialist supports GMs global markets by helping to plan create adapt and manage highimpact content packages for international nameplates. This role is a handson maker who ensures assets are high-quality on-brand and ready for use in multiple regions and formats.

In addition this role serves as an AI content specialist for the team using and helping to operationalize AI-enabled content creation tools and workflows to help regions plan create adapt and activate content more efficiently and consistently.

A critical dimension of this role is product integrity. The Global Content Specialist helps ensure that all content accurately reflects the brands products (e.g. nameplates trims features claims visuals) and adheres to GMs legal safety and brand standards across markets.

The Global Content Specialist will report to the Global Chevrolet Brand Strategy Manager and work daytoday in close partnership with the Global Content Lead. This role requires strong execution skills attention to detail comfort with AI and content tools and a collaborative mindset to contribute effectively to the companys global marketing strategies.

KEY RESPONSIBILITIES / ACCOUNTABILITIES

• Support the Global Content Lead in building and delivering cohesive global content packages for Chevrolet international nameplates.

• Adapt existing assets (e.g. U.S. or global masters) for use in international markets working with agencies regional teams and internal partners to localize while maintaining brand consistency.

• Act as an AI content maker for the team using generative AI tools to help create early drafts adaptations and variants of content that can be used by the markets.

• Ensure all content created maintains product integrity including:

• Vehicle nameplates trims badges and options shown in content match actual or planned offerings in each market.

• Features claims performance depictions and disclaimers are accurate appropriate to the product and aligned with latest product and legal guidance.

• Visuals (e.g. exteriors interiors wheels colors) correctly represent the right model trim and marketspecific configurations.

• Partner with product marketing legal safety and regional teams to resolve discrepancies correct issues in content and document decisions for future reference.

• Support version control so that obsolete offbrand or noncompliant content is identified flagged and retired from active use.

• Conduct basic QA checks on AIgenerated content to ensure it meets product legal and brand standards before it is shared

• Assist with the coordination of content for key global brand moments (reveals launches major sponsorships and campaigns) ensuring deliverables are organized versioned and shared on time.

ESSENTIAL QUALIFICATIONS / REQUIREMENTS

• Bachelors Degree required in Marketing Communications Advertising Design or related field preferred.

• 3 years of experience in advertising marketing content production or a related field; automotive or other complex productled categories preferred.

• Hands-on experience using generative AI tools in a marketing creative or contentproduction context.

• Ability to translate marketing or creative briefs into clear prompts and structured inputs that produce useful AI-generated drafts and content variants.

• Strong attention to detail and quality mindset; comfortable checking facts product details disclaimers and visual accuracy across multiple versions.

• Solid project coordination skills with the ability to manage multiple workstreams track deadlines and keep materials organized across stakeholders and markets.

• Excellent written and verbal communication skills; able to summarize complex information clearly for nonexpert partners.

• Experience working with creative agencies production vendors or internal creative teams.

• Ability to work collaboratively in a dynamic fastpaced environment adapting to manage multiple priorities and fostering a culture of inclusion.

• Demonstrated cultural awareness and sensitivity when working with global and crossfunctional partners.

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

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All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

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