Senior Marketing Data Scientist
Share
Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
The role:
SoFi is seeking a highly motivated Senior Data Scientist to join the Marketing Data Science (MDS) team. The MDS team plays a crucial role in enabling data-driven decisions across SoFis Marketing organization through robust analytics modeling experimentation and measurement.
This exciting new role will focus on supporting the development and execution of top-tier marketing strategies specifically within the Direct Mail (DM) channel. The DM channel is a key driver of revenue and new account acquisition for SoFi encompassing all lending productsincluding Personal Loans Home Loans Student Loan Refinance In-school Loans and Credit Cardsas well as Checking & Savings Small Medium Business Loans and future products.
This position is ideal for someone passionate about utilizing data for problem-solving in a fast-paced environment. It requires direct interface with marketing managers channel owners and third-party partners to collaboratively identify opportunities for improvement and enhanced efficiency.
What youll do:
- Manage the end-to-end Direct Mail (DM) campaigns including pre-screened (PS) and invitation-to-apply (ITA) across products. This encompasses identifying the underwriting marketing and suppression rules clearly defining the data source and logic executing the code validating the result and file ingestion managing the approval process and tracking the campaign performance.
- Ensure a clear understanding of campaign schedules and deliverables. Diligently manage the status of each step noting any dependencies delays or challenges. Escalate issues to business partners or upper management as necessary and propose actions for resolution.
- Serve as the primary liaison between the onshore and offshore teams. This includes communicating onshore needs to the offshore team and collaborating on campaign execution validation performance readouts and analysis.
- Partner with channel owners and marketing managers to develop strategies for optimizing and expanding target audiences improving conversion rates and maximizing return on investment (ROI).
- Support ad-hoc campaign execution or analytics requests outside of the BAU schedule demonstrating flexibility to accommodate business needs focusing on solutioning and finding ways to optimize efficiency and cost.
- Work with Bureau and 3rd party partners to explore new data models or ideas to drive business growth besides campaign execution.
- Proactively measure and analyze the effectiveness and ROI of marketing campaigns and strategies providing data-driven recommendations and driving informed actions.
- Translate complex business objectives into actionable data-driven tactics and campaigns that deliver immediate results and build a strong foundation for sustained growth.
- Convert complex data into clear compelling narratives and concise presentations to inform and guide senior management decision-making.
What youll need:
- Bachelors degree in Computer Science Math Physics Engineering or a quantitative field required; Masters degree preferred.
- 5 years of relevant marketing experience in the financial services industry with a focus on pre-screened/pre-approved campaigns.
- Proficiency in SQL Python and Tableau.
- Experience building data pipelines with Airflow preferably in Snowflake.
- Demonstrated experience with experimentation and hypothesis testing.
- Knowledge of statistical modeling or machine learning is a plus.
- High intellectual curiosity and a quick learner of new technical skills.
- Ability to initiate and drive projects independently to completion and ability to clearly communicate technical information to diverse audiences.
- Strong relationship-building and collaborative skills.
- Ability to thrive in a dynamic cross-functional environment with keen attention to detail.
Required Experience:
Senior IC
Key Skills
- Laboratory Experience
- Mammalian Cell Culture
- Biochemistry
- Assays
- Protein Purification
- Research Experience
- Next Generation Sequencing
- Research & Development
- cGMP
- Cell Culture
- Molecular Biology
- Flow Cytometry
About Company
Why do 10M+ members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
