Senior Manager, GTM & Campaigns, PfizerForAll
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 124400 - 201400
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
PfizerForAll is Pfizers consumer-facing digital platform delivering exceptional experiences that make it easier for patients to understand access and manage Pfizer medicines and health resources all in one place. The Pfizer Brand and Campaigns team is the centralized team responsible for stewarding the enterprise brand experience campaigns and communications across therapeutic areas for this important consumer resource.
The Senior Manager GTM & Campaigns PfizerForAll Team will play a pivotal role in shaping and executing go-to-market strategies and promotional plans for key therapeutic areas for PfizerForAll. This role ensures that Pfizer branded experiences campaigns and capabilities are delivered with speed quality and compliance connecting patients to the Pfizer and partner resources they need with ease delivering against key KPIs and business goals set by product teams and growing overall Pfizer brand equity and trust.
This is a dynamic and hands-on role where you will be leading key components of Therapeutic Area (TA) go-to-market plans thatbridgemarketing digital productsinnovationand operations - executing on commercial prioritiesby delivering a clear consumer experience across paid owned earned and shared channels.
We are seeking an innovative inspiring and customer focused colleague who has stewarded leading consumer brands launched compelling creative and stories and delivered on the results that matter.
KEY RESPONSIBILITIES
Campaign Platform & Roadmap
- Own the execution of the ideal TA audience journey and engagement plans across paid owned and earned channels to drive maximum impact meet or exceed set KPIs and Pfizer benchmarks/hurdles
- Implement the integrated go-to-market plan inclusive of PfizerForAll web and social properties and other paid owned earned and shared channels forkey therapeutic areas
- Shape positioning and messaging frameworks to ensure consistency andimpactacross PfizerForAll channels
- Work with key members of the agency product and media teams to deliver seamlessly against the integrated go-to-market plan
- Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem.
Operational Excellence & Cross Functional Integration
- Provide financial stewardship and budget management of specific campaigns/experiences ensuring resources areallocatedeffectively to maximize ROI.
- Manage day-to-day executional activities including review committee campaign execution content development and coordination with partners and project management
- Champion innovation and external inspiration actively scanning outside Pfizer for emerging trends best practices and disruptive ideas
- Drive cross-functional alignment with media analytics and creative teams to deliver high-quality outputs.
- Develop align and implement continuous optimization A/B testing strong GEO/SEO performance and application of channel best practices for TA campaigns and experiences
QUALIFICATIONS
- Bachelors degreerequired; advanced degree (MBA Masters) preferred.
- 6 years of experience in marketing strategy product marketing brand management or go-to-market leadership.
- Industry experience in pharma healthcare/digital health or CPG preferred.
- Proven ability to develop and execute integrated marketing strategies in complex organizations.
- Strong strategic thinking and analytical skills; ability to translate insights into actionable plans.
- Experience briefing developing and launching best-in-class creative concepts
- Experience working with marketing data from market research to industry insights and an analytical mindset
- Familiarity with paid earned owned and internal media communications channels and activations
- Experience influencing senior stakeholders and managing cross-functional collaboration.
- Familiarity with digital ecosystems omnichannel marketing and performance measurement.
- Excellent communication skills and executive presence.
- Financial acumen and ability to manage budgets effectively.
- Agility and adaptability in dynamic business environments.
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Additional Job Information:
Last Date to Apply: February 6 2026
Work Location Assignment:Hybrid
#LI-PFE
The annual base salary for this position ranges from $124400.00 to $201400.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing please email. This is to be used solely for accommodation requests with respect to the accessibility of our website online application process and/or interviewing. Requests for any other reason will not be returned.
Required Experience:
Senior Manager
Key Skills
- Program Management
- FDA Regulations
- Management Experience
- Facilities Management
- Clinical Development
- Data Management
- Quality Systems
- Project Management
- Research & Development
- GLP
- Budgeting
- Leadership Experience
About Company
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