Director, Social Media Analytics & Operational Governance

Company Profile
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking securities investment management and wealth management services. The firms employees serve clients worldwide including corporations governments and individuals from more than 1200 offices in 41 countries.

As a market leader the talent and passion of our people is critical to our success. Together we share a common set of values: do the right thing put clients first lead with exceptional ideas commit to diversity and inclusion and give back. Morgan Stanley can provide a superior foundation for building a professional career a place for people to learn achieve and grow.

Job Description
Morgan Stanley is seeking a highly skilled Director of Social Media Analytics and Operational Governance to join our Brand Marketing team. This individuals role will be twofold: to identify data-driven insights that inform strategic decision making and to create and implement robust social media governance practices. The ideal candidate will be able to translate complex data into actionable insights will demonstrate a natural aptitude for implementing and maintaining governance processes and can excel in performance-driven environments.

As part of a collaborative high-performing team you will have the opportunity to influence the digital presence of a leading global financial services firm. This role offers exposure to senior leadership cross-functional collaboration and a culture that values partnership professional growth and the balance of creativity with discipline.

Primary Responsibilities
Analytics:
> Analyze and interpret data from social media platforms to monitor key performance indicators (KPIs) such as interactions views click-through rates and follower growth.
> Produce clear visually engaging reports for stakeholders including senior leadership marketing teams and cross-functional partners.
> Develop and manage information architecture including custom fields tagging user permissions and themes.
> Promote collaboration within the marketing team and across departments to enhance the impact of social media initiatives.
> Stay informed on social media trends and best practices.

Operational Governance:
> Identify assess and manage social media and operational risks including data privacy and remediation plans.
> Ensure compliance with social media policies regulations and internal standards.
> Oversee content signoff and approval processes and maintain and update process documents.
> Collaborate across teams to ensure governance compliance and operational efficiency. Promote a culture of accountability transparency and ethical decision-making. Qualifications Skills & Requirements

Requirements:
> Bachelors Degree with over 6 years of experience in social media listening community management analytics strategy and competitive research. Financial services or regulated industry experience preferred.
> Proficient in using metrics and analytics to measure report and optimize social media performance with strong Excel skills.
> In-depth knowledge of social media monitoring and management tools (e.g. Sprinklr Khoros Brandwatch Tableau Adobe Analytics) and expertise in building dashboards queries and using Boolean logic for social listening.
> Familiar with governance frameworks and regulatory requirements affecting social media operations.
> Proven expertise in social media management particularly on LinkedIn and YouTube.
> Strong organizational skills with the ability to multitask and prioritize high-volume high-priority initiatives with a commitment to accuracy.
> Excellent communication and collaboration abilities.
> Experience with and interest in AI.

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

At Morgan Stanley we raise manage and allocate capital for our clients helping them reach their goals. We do it in a way thats differentiated and weve done that for 90 years. Our values - putting clients first doing the right thing leading with exceptional ideas committing to diversity and inclusion and giving back - arent just beliefs they guide the decisions we make every day to do whats best for our clients communities and more than 80000 employees in 1200 offices across 42 countries. At Morgan Stanley youll find an opportunity to work alongside the best and the brightest in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey offering some of the most attractive and comprehensive employee benefits and perks in the industry. Theres also ample opportunity to move about the business for those who show passion and grit in their work.

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Morgan Stanleys goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.

It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race color religion creed age sex sex stereotype gender gender identity or expression transgender sexual orientation national origin citizenship disability marital and civil partnership/union status pregnancy veteran or military service status genetic information or any other characteristic protected by law.

Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).