Marketing Campaign Manager

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The role at a glance:

The Marketing Campaign Manager is responsible for planning executing and optimizing email
marketing and digital marketing campaigns that drive engagement and demand and generate
qualified leads to support revenue growth while contributing ideas to improve engagement efficiency
and pipeline impact. This role owns campaigns end-to-endfrom email strategy and marketing
automation to paid media execution and performance tracking. The Marketing Campaign Manager
works closely with cross-functional partners to bring campaigns to life while also managing the
systems and data that ensure accurate measurement and continuous improvement.

This position requires a detail-oriented marketer with strong organizational skills an analytical
mindset and experience with marketing automation digital advertising and cross-channel campaign
execution plus excellent attention to detail to ensure emails and other communications are on-brand
and error-free. Clear written and verbal communication skills and a willingness to learn in a fast-
paced environment are a must. The ideal candidate enjoys building campaigns analyzing
performance and continuously optimizing for better results.

How youll contribute:

• Collaborate with internal partners to build segment deploy and continuously improve digital demand and email campaigns to support product launches promotions and brand initiatives including newsletters nurture programs events webinars paid media and promotional sends

• Own and manage our marketing automation system (HubSpot)

• Develop campaign strategy segmentation lead scoring and testing plans to improve engagement and conversion

• Monitor campaign performance and make ongoing optimizations to improve efficiency and results based on engagement A/B testing conversion data and other insights

• Track ROI and recommend improvements based on performance trends

• Ensure accurate tracking for conversions events and performance across campaigns and channels

• Create forms landing pages workflows and web content to support campaigns promotions and events

• Provide reporting and insights on campaign performance and demand metrics for stakeholders

• Routinely perform database cleanup and list management

• Ensure campaigns align with Biamp brand guidelines voice and overall go-to-market strategy

• Stay up to date on digital marketing trends and identify opportunities to test and implement new tactics

A successful candidate should have:

• 5 to 7 years of hands-on experience in marketing automation email marketing digital marketing campaign management or demand generation

• Experience with CRM systems marketing automation digital advertising Google Ads and Analytics and webcast platforms; prior knowledge of Marketo HubSpot and/or Dynamics CRM is a plus

• Strong execution experience with marketing automation and email marketing

• Familiarity with A/B testing and conversion rate optimization

• Excellent written and verbal communication skills with attention to detail

• Analytical skills with proficiency in campaign reporting dashboards and performance optimization

• Excellent time management and organizational skills with the ability to manage multiple deadline-driven projects

• Desire to learn new processes and optimize existing ones

• Flexible friendly and solution-oriented

• Ability to collaborate across departments and work in a fast-paced global environment

Work Environment:

• Office environment

• Minimal travel

What we offer:

• Medical Dental and Vision

• 3 weeks annual PTO and 9 paid holidays

• 401(k) matching

• Employer-paid base life insurance short and long-term disability

• Health savings accounts (with Biamp contribution) and flexible spending accounts

• Tuition reimbursement

• Charitable donation matching

• Discretionary company achievement bonus

• Referral bonuses

Who is Biamp

We make the worlds most extraordinary audio and video solutions. For over 40 years Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues we empower true human connection in every space.

As we grow to meet our customers needs and evolve to address the challenges of tomorrow one guiding principle remains the same: Biamp connects people through extraordinary audiovisual experiences.

About our company:

At Biamp we believe the employment relationship should be reciprocal. We want you to love your job and we want your expertise and knowledge to help drive our business forward. We champion a supportive and dynamic environment filled with passionate people who choose continuous improvement over perfection. We insist on clear explicit decision making believe in taking calculated risks and celebrate tough decisions even when they dont succeed. We look for people who desire the best from themselves and encourage the same from their coworkers. Our commitment to one another and to the common goal is the most consistent reliable path to recurring success for all of us.