Digital Marketing Lead

Fluidra is looking for a Digital Marketing Lead to join our Global Digital Marketing team in our Sant Cugat (Barcelona) office. If you are looking for hand-on and strategic experience in a leading company you are in the right place!

WHAT YOU WILL CONTRIBUTE

Reporting into the Global Web Ops Director (Global) the Digital Marketing Lead is a hands-on technical role responsible for the creation of a new global capability with the goal to elevate digital marketing excellence.

With background in Marketing Communication or similar the role ensures the consistent adoption of best practices global guidelines and scalable digital marketing strategies across countries.

The position combines strong technical execution autonomy and continuous experimentation.

KEY RESPONSIBILITIES

Demand Generation & Pipeline Contribution
Define global frameworks for demand generation campaigns (webinars content syndication paid media).
Align digital marketing with sales pipeline goals and revenue targets.
Ensure marketing contributes measurable impact to pipeline creation and acceleration.
Content Strategy & Thought Leadership
Guide content marketing for B2B audiences (whitepapers case studies blogs webinars).
Establish best practices for messaging consistency across markets.
Support thought leadership initiatives to elevate brand authority.
Account-Based Marketing (ABM)
Develop global standards for B2B digital marketing campaigns ABM lead nurturing and customer engagement.
Develop ABM playbooks for targeting strategic accounts.
Guide countries on how to leverage digital channels for personalized account engagement.
Align ABM efforts with sales teams for joint execution.
Data Analytics & Insights
Standardize measurement frameworks across countries.
Drive adoption of dashboards and reporting tools.
Provide global insights and benchmarks to help local teams optimize.
Technology & MarTech Enablement
Oversee integration and governance of marketing technology stack (Braze SFMC CRM analytics tools).
Ensure countries are trained and enabled to use platforms effectively.
Evaluate new tools and innovations for global scalability.
Compliance & Data Privacy
Establish global guidelines for GDPR CCPA and other data privacy regulations.
Ensure campaigns meet compliance standards across all regions.
Provide training and governance frameworks for local teams.
Change Management & Training
Lead enablement programs to upskill country marketing teams.
Create training modules workshops and certifications for digital marketing excellence.
Act as a mentor and coach to regional leads.
Cross-Functional Collaboration
Partner with Sales Product and Customer Success to align digital marketing with business priorities.
Ensure marketing strategies support the customer lifecycle from acquisition to retention.

Stakeholders:
Global Digital Marketing Regional & Country Marketing Teams Sales and Business Development
Product & Category Teams Customer Success IT / MarTech teams External agencies and digital partners

WHAT WE SEEK

Education

Masters degree from an accredited institution with degree preferred in Marketing Communication Business or similar

Experience

7 years of experience in digital marketing with a strong B2B focus; B2C experience is a plus.
Proven experience in global or regional marketing leadership ideally within a Center of Excellence or similar governance structure.
Knowledge of advanced analytics attribution modeling and marketing ROI measurement
Hands-on expertise with Salesforce Marketing Cloud and Braze (campaign setup segmentation personalization analytics).
Strong knowledge of B2B marketing strategies: ABM lead generation funnel optimization and content-driven campaigns.

Skills

Ability to balance global standardization with local market flexibility.
Excellent communication and collaboration skills; ability to work across global cross-functional teams.
Proven ability to manage multiple stakeholders and drive consensus across complex organizations.

Languages

English and Spanish at proficiency level.

Travelling:

Occasional within Europe (1020%) for workshops training and cross-functional meetings.

WHAT WE OFFER

Innovative dynamic and friendly work environment.
Opportunities for professional growth and development in the leading company in its industry.
Competitive compensation and benefits package.
Hybrid work with 3 days at the office in Sant Cugat (Barcelona).

ABOUT FLUIDRA

Fluidra a multinational group listed on the Spanish Stock Exchange is the global leader in the pool and wellness industry. Founded in 1969 Fluidra has long-standing experience in developing innovative products and services in the global residential and commercial pool market. The company operates in over 45 countries has over 7000 employees and owns a portfolio of some of the industrys most recognized and trusted brands: Polaris Jandy CMP S.R. Smith and Zodiac. We also sell products under the CoverPools iAquaLink Grand Effects Del and Nature2 names. With these combined resources were able accelerate innovation in critical areas like energy-efficiency robotics and the Internet of Things.

Purpose is to turn water into a better world. We take our purpose to heart and our employees embody these guiding principles in everything we do: passion for success honesty & trust customer collaboration teamwork and inclusion learn and adapt excellence and innovation.

Dont meet every single requirement listed At Fluidra we thrive on building an inclusive workspace so if you are excited about this role and your past experience doesnt align perfectly we encourage you to apply anyways! You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits employs trains compensates and promotes regardless of race religion color national origin sex disability age veteran status or any legally protected characteristic.