Director of Media Strategy and Planning

At Glassroom we transform brilliant strategies into inspiring results.

Glassroom is a fast-growing independent media agency a true laboratory where we prioritize transparency with our advertisers the continuous professional development of our experts and the constant improvement of our practices.

We are convinced of the strength of the collective. Its curious ambitious and autonomous humans who allow us to offer a unique service to our clients. Human intelligence and teamwork are the fuel of our agency.

We are part of Humanise a collective of independent and complementary companies that share a simple conviction: consumers are first and foremost people.

Within Humanise our mission to do the best work humanly possible relies on the richness and diversity of our talents.

We celebrate the uniqueness of each person. That is why we are committed to cultivating a safe inclusive and equitable work environment that will allow you to flourish.

Job description

We are looking for a Director of Media Strategy and Planning to be the architect of our integrated media this role you will lead a team of specialists to design execute and optimize full-funnel strategies that leverage the unique strengths of both offline and online channels to drive measurable business growth.

Your Responsibilities (What You Will Do Daily)

1. Media Strategy and Planning

• Omnichannel Architecture: Lead the development of sophisticated media blueprints that integrate Offline (Linear TV Radio Print OOH) with Digital (Search Social Programmatic OLV) to create a seamless consumer journey.

• Market & Trend Synthesis: Act as the internal authority on the shifting media landscapefrom the rise of CTV and retail media to the enduring impact of traditional mass-reach vehicles.

• Strategy Development and Execution: Develop and advise clients on the necessary media strategies to achieve their business objectives while also playing a key role in project advancement.

• Strategic Audience Intelligence: Go beyond demographics to analyze psychographics and media consumption habits identifying high-value touchpoints across the physical and digital worlds.

• Financial Stewardship: Own the integrity of multi-million dollar budgets overseeing complex billing lifecycles and ensuring total transparency in reporting and resource allocation.

2. Internal & External Optimization

• Optimization Frameworks: Design advanced strategies for geographic saturation frequency management and cross-channel attribution to maximize the halo effect of integrated investment.

• Process Innovation: Continuously refine internal workflows to elevate the teams strategic output ensuring we move from executors to business partners.

• Media Modernization: Monitor industry trends to stay up to date on new and emerging research and innovations. Keep the team up to date by analyzing and presenting emerging trends.

3. Relationship Building

• Team Supervision & Operational Excellence: Mentor and develop a team of strategists fostering a Glassroom Mindset of curiosity and accountability. Manage the teams total capacity and priority shifts ensuring high-stakes deliverables are met with precision and composure.

• Client Partnership & Executive Advisory: Act as the primary consultant for senior clients becoming a trusted advisor translating complex media data into business-critical insights and long-term growth roadmaps. Be the guardian of their investment. Build relationships with our media partners.

• Cross Office Collaboration: Work together with leadership across all Glassroom offices to ensure clear communication and alignment are always present.

Your Assets (What You Bring)

• Expérience : 8 years of media strategy experience bridging the gap between traditional brand building and high-performance digital precision.

• Experience in developing media strategies for the retail or CPG category

• Understanding of the media ecosystem including traditional and digital media

• Expertise in using key media planning and research tools (Vividata Infosys Radius COMMB etc.)

• Analytical Rigour: Proficiency in the Microsoft and Google suite of tools and a comfort level with data management platforms.

• AI-forward mindset: Demonstrates a keen interest in Artificial Intelligence and actively uses AI tools to optimize daily workflows and drive efficiency.

Your Skills (Your Glassroom Mindset)

• Leadership and strong communication skills; you enjoy working in a team. You are starting to master and implement change management in an organization.

• Curious; you like to ask questions to understand current ways of doing things.

• Rigorous; you treat client budgets with diligence and strong attention to detail.

• People Over Process: You know how to build an effective process but you also factor in how people adopt it and how it aligns with the requirements of financial rigour.

What Glassroom Offers You (Our Benefits)

At Glassroom we invest in your well-being and development:

• Hybrid Work: A perfect balance with 3 days in the office for team connection and 2 days remote.

• Generous Time Off: 3 weeks of annual vacation the agency is closed during the Holiday season.

• Human Days: All statutory holidays doubled 5 human days to take care of yourself 1 volunteer day to give back to the community.

• Comprehensive Health: Group insurance plan (life medication dental paramedical travel...) with 3 coverage options.

• Active Well-Being: $250 per year reimbursed for your physical activities or the purchase of home fitness equipment.

• Green Transportation: Discounts on Bike share

Ready to transform ideas into business success with us We look forward to hearing from you! #glassroom