Marketing Specialist
Share
Job Location:
Newark, DE - USA
Monthly Salary:
$ 75 - 100
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Marketing Specialist
Reports to: Head of Marketing Location: Onsite
About ATUM: ATUM has a 20 year history of innovation headquartered in California. ATUM provides contract research and development services for biologics drug discovery and development. Our scope of service spans sequence optimization through cell line development. We use advanced AI machine-learning and proprietary algorithms to de-risk and accelerate time-to-market for biologics.Position Summary
The Marketing Specialist will play a critical hands-on role in developing and executing marketing programs to promote ATUMs innovative products and services including gene synthesis protein engineering antibody development and cell line development solutions. Reporting to the Head of Marketing were looking for a team member who can creatively think outside the box of ways to increase brand awareness and support the team goals as well as being detail oriented and proactive in executing on tradeshows events and other outbound marketing activities.Key Responsibilities
Campaign & Content Development
Brand & Sales Enablement
Reports to: Head of Marketing Location: Onsite
About ATUM: ATUM has a 20 year history of innovation headquartered in California. ATUM provides contract research and development services for biologics drug discovery and development. Our scope of service spans sequence optimization through cell line development. We use advanced AI machine-learning and proprietary algorithms to de-risk and accelerate time-to-market for biologics.Position Summary
The Marketing Specialist will play a critical hands-on role in developing and executing marketing programs to promote ATUMs innovative products and services including gene synthesis protein engineering antibody development and cell line development solutions. Reporting to the Head of Marketing were looking for a team member who can creatively think outside the box of ways to increase brand awareness and support the team goals as well as being detail oriented and proactive in executing on tradeshows events and other outbound marketing activities.Key Responsibilities
Campaign & Content Development
- Events Planning and Execution: As part of ATUMs outbound marketing activities you will own all elements of our conference and tradeshow calendar. This includes knowledge of tradeshow exhibition requirements and logistics and a proactive approach to our key physical events.
- Digital Campaign Management: Plan execute and optimize multi-channel demand generation campaigns e.g. email marketing paid search/SEM social media and digital advertising.
- Lead Nurturing: Develop and manage email marketing programs and workflows to nurture leads through the sales funnel utilizing marketing automation tools e.g. HubSpot.
- Scientific Content Creation: support Marketing management to create compelling and scientifically accurate marketing materials. This includes website copy blog posts white papers application notes case studies technical brochures and presentations.
Brand & Sales Enablement
- Web Management: Manage day-to-day updates for the company website () ensuring content is current SEO-optimized and reflects current strategic priorities.
- Product Launches: Support the go-to-market strategy and execution for new product and service launches including positioning messaging and asset creation.
- Sales Collateral: support Marketing management to create high-impact sales tools presentations and training materials that equip the technical sales team to clearly articulate ATUMs competitive advantage.
- Performance Metrics: Monitor track and analyze key marketing campaign performance metrics (KPIs) and website analytics to provide actionable insights and recommendations for optimization e.g. using Google Analytics HubSpot.
- Experience managing tradeshows and scientific events.
- 1-3 years of hands-on experience in a marketing role within the biotech life sciences reagents or tools industry.
- Education: Bachelors degree in Life Sciences (e.g. Biology Biochemistry Biotechnology) Marketing or a related technical field. A Masters degree is a plus.
- Digital Proficiency: Strong working knowledge of digital marketing tools and platforms including marketing automation CRM (e.g. HubSpot) and web analytics (e.g. Google Analytics).
- Scientific Literacy: Proven ability to understand and effectively market complex scientific concepts especially in areas like gene synthesis protein engineering molecular biology or cell line development.
- Familiarity with graphics programs such as Canva and Adobe Illustrator.
- Familiarity with AI-driven efficiency tools e.g. Gemini
- Communication: Exceptional written and verbal communication skills
- Location: Must be based in the San Francisco Bay Area and able to commute to the Newark CA headquarters.
- Experience in B2B marketing targeting academic pharmaceutical or industrial life science researchers.
- Familiarity with the applications of machine learning (AI/ML) in synthetic biology and protein design.
Benefits
- Be part of the next gen biotech revolution
- Excellent growth opportunities
- Great Compensation & benefits package
Required Experience:
Junior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
ATUM Struggling with unpredictable cell line productivity and CQAs in biologics manufacturing? Discover how ATUM’s discoCHO platform revolutionizes the
