Head of Marketing (Zero-to-One, AI-Native)
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Job Location:
Palo Alto, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
At Verdigris our mission is to sustain and enrich human life through responsive energy intelligence. As AI accelerates global energy demand we envision a future where Verdigris unlocks data center efficiency drives carbon-neutral electricity and enables intelligent energy systems for humanitys benefit.
If youre excited to build the GTM system for a company at the intersection of AI infrastructure and energy intelligence this role is for your first 90180 days youll establish Verdigriss canonical GTM foundation ship AI-native workflows that create real leverage and partner with Product and Sales to close strategic accounts. Youll work directly with leadership in a culture that values builders clarity and execution.
About the Role
Were looking for a Head of Marketing to build an AI-native marketing system from scratchone that creates clarity builds trust and directly generates pipeline for our sales team. This role is not about producing more contentits about designing the system by which positioning proof sales enablement and demand are created and scaled from a single source of truth.
You will build this yourself. We dont have engineering support for marketing tools. Youll prototype automations ship workflows and prove concepts work. If you need to write a script train a custom GPT or deploy to Vercelyou do it.
About You
You are a builder and architect not a manager of agencies. You think in systems and sources of truth. Youre comfortable with Claude Code or Cursor. Youve built from zero beforeplaybooks tools processesnot inherited them.
What This Role Is Not: This is not a demand-gen-only role not brand-only not a content producer role and not a passive stakeholder position. This is a builder architect role where you own outcomes.
How to Apply: Show us what youve built. Send us the Vercel link or tell us about the custom GPT automation or tool you shipped.
What Youll Own
- Define and maintain canonical GTM texts: ICPs personas core narrative value propositions use cases and trust/de-risking primitives
- Establish governance for what is canonical vs. derived what updates automatically vs. requires review
- Own positioning and messaging architecture; translate product capabilities into buyer-centric outcomes
- Build and maintain case studies proof points ROI calculators and a structured evidence library
- Generate and maintain sales decks one-pagers talk tracks and stage-based enablement assets
- Design demand programs: targeted outbound/ABM thought leadership select campaigns
- Connect canonical GTM docs to downstream generation; own tooling decisions for CMS content ops attribution
Requirements
- 612 years in B2B marketing with strong product marketing DNA
- Experience in zero-to-one or early-scale environments
- Experience with technical or infrastructure-adjacent products
- Builder mentality: youve built playbooks messaging processes or tools from scratch
- Systems thinker: you distinguish between one-off assets reusable templates and canonical sources of truth
- Comfort with Claude Code Cursor or similar AI coding environmentsyou can prototype without engineering support
- Youve built AI-native marketing workflows: content pipelines research automation or self-updating enablement
- Youve personally built automations (Zapier Make n8n scripts) or trained custom GPTs/Claude projects
Nice to Have
- Experience marketing to data center cloud infrastructure or enterprise IT buyers
- Background in enterprise B2B sales cycles and complex buyer journeys
- Experience with energy sustainability or building technology sectors
- Previous experience building canonical content systems or single-source-of-truth frameworks
This is your chance to own marketing at a company shaping the future of AI infrastructure and energy. Youll have real ownership from day onebuilding the systems workflows and positioning that drive our go-to-market success.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Verdigris enables smart buildings through AI and proprietary real-time energy monitoring hardware. Verdigris delivers insights on energy usage per device when its critical to see it.
