Field Marketing Manager

Your work days are brighter here.

Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

About the Role

We are looking for a highly skilled Marketing Manager for Workday Poland to support our growth strategy and to drive our digital-first marketing strategy. The role demands a deep understanding of digital channels and a proven track record of delivering impactful digital marketing campaigns. This is a hands-on multi-disciplinary and dynamic position requiring close collaboration with the local Sales Teams Customer Success Team the Partner & Alliances Team as well as Global and EMEA Marketing functions.

As a Regional Marketing Manager you will be instrumental in building the foundations of the marketing function in Poland. You will work to build the basis for a well-performing marketing strategy to build awareness community and demand. You will design execute and deliver high performing digital marketing campaigns to a variety of target audiences.

You will oversee regional marketing campaigns for the Polish organization ensuring they are effective and carried out according to the companys goals.

You will:

• Work closely with the digital marketing team to develop and implement a comprehensive digital marketing strategy aligned with our overall business goals

• Work closely with the Sales Teams be their first point of contact and align marketing campaigns to business and Sales team priorities

• Plan and manage digital campaigns across various channels including but not limited to SEO social media display advertising and email marketing

• Leverage data and analytics to measure campaign performance to optimize strategies and report on ROI and provide recommendations to management

• Arrange and execute digital and in-person events

• Identify and develop new marketing opportunities based on customer partner and sales feedback

• Ensure all marketing campaigns are delivered on time and within budget.

About You

Basic qualifications:

• Bachelors degree and a minimum of 6 years of relevant B2B Marketing experience within a technology company

• Knowledge of business-to-business (B2B) marketing including knowledge of decision-makers buying committees and key stakeholders

• Proven ability to develop and execute successful digital marketing campaigns

• Strong analytical skills and experience in using data to drive decision making

• Deep understanding of the local market influences market maturity business tactics competition and language

• Knowledge of best-in-class agencies/vendors/partners to work with on marketing campaigns.

• Excellent communication and interpersonal skills

• Experience in the enterprise software or SaaS industry is strongly preferred

Other qualifications:

• Exceptional written and verbal communication skills

• Must be an enthusiastic well-organized self-starter able to use initiative and adapt to change

• Experience working within a SaaS company is highly desirable

• Track record of managing multiple marketing programs simultaneously

Workday Pay Transparency Statement (For Poland Locations Only)

Listed below is the base salary range applicable to this position. Workday pay ranges (and the precise pay offered to the successful candidate) are based on a number of objective criteria such as relevant experience and skills and educational qualifications level of responsibility demands of the role work location and business need. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants awarded by Workday Inc. For more information regarding Workdays comprehensive benefits please click here.

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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