The Marketing Manager will be responsible for developing and executing Sproxils overall marketing strategy to drive lead generation brand visibility partnerships and grant positioning. This role combines strategic leadership with hands-on execution across digital marketing public relations and content development.
KEY RESPONSIBILITIES
Marketing Strategy & Brand Positioning
Develop and implement Sproxils overall marketing and communications strategy.
Strengthen brand positioning to support commercial growth partnerships and grant readiness.
Ensure brand consistency across all marketing channels.
Digital Marketing & Lead Generation
Plan execute and optimize Google Ads and paid digital campaigns for lead generation.
Track performance metrics and continuously optimize ROI.
Collaborate with sales and business development teams to align marketing and lead objectives.
Content Grants & Impact Marketing
Create and manage content strategies that support grant positioning and donor engagement.
Develop narratives highlighting Sproxils impact technology and ESG initiatives.
Promote grant opportunities through targeted campaigns and thought leadership.
Public Relations & Communications
Manage media relations press releases and brand communications.
Support executive visibility through media events and public engagements.
Protect and enhance Sproxils corporate reputation.
Partnerships & Stakeholder Engagement
Support partnership development through marketing and pitch materials.
Promote partnerships and collaborations externally.
Work with internal teams to position Sproxil for strategic alliances.
Reporting & Performance Management
Track KPIs budgets and campaign effectiveness.
Prepare marketing performance reports for management.
Continuously improve marketing processes and outcomes.
Requirements
Minimum of 7 years experience in marketing or digital marketing.
Proven experience managing Google Ads and lead generation campaigns.
Strong background in marketing strategy content marketing and PR.
Experience supporting partnerships or grant-focused initiatives is an advantage.
Excellent written verbal and stakeholder management skills.
Bachelors degree in Marketing Communications Business or related field.
Strong design skills and use of design tools
Minimum of 7 years experience in marketing or digital marketing. Proven experience managing Google Ads and lead generation campaigns. Strong background in marketing strategy content marketing and PR. Experience supporting partnerships or grant-focused initiatives is an advantage. Excellent written verbal and stakeholder management skills. Strong design skills and use of design tools
Bachelors degree in Marketing Communications Business or related certifications