Senior Manager Specialty Collections Marketing

Versiti is a fusion of donors scientific curiosity and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute we enable life saving gifts from our donors and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine transplantation stem cells and cellular therapies oncology and genomics diagnostic lab services and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes higher quality services and reduced cost of care for hospitals blood centers hospital systems research and educational institutions and other health care providers. At Versiti we are passionate about improving the lives of patients and helping our healthcare partners thrive.

The Senior Manager Specialty Collections Marketing provides enterprise leadership for Versitis highest-value specialty donor productsPlatelets and Group O blood collections. This role sits within the Integrated Donor Marketing team and is responsible for developing and executing data-driven product marketing strategies that grow donor participation increase frequency and ensure Versiti meets forecasted clinical demand while minimizing imports and operational volatility. This leader owns the end-to-end marketing strategy for these products aligning donor lifecycle marketing incentives messaging and conversion pathways with supply-and-demand forecasting center capacity and hospital customer needs. The role partners deeply with Inventory Management Hospital Services Recruitment Donor Services Call Center and Operations and provides direct leadership to specialty marketing and program execution staff. Given the critical revenue margin and patient-care impact of Platelet and Group O collections this role requires advanced analytical capability strong people leadership and the ability to influence complex cross-functional systems at scale.

Benefits
Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical Dental and Vision Plans Paid Time Off (PTO) and Holidays Short- and Long-term disability life insurance 7% match dollar for dollar 401(k) voluntary programs discount programs others.

• Specialty Product Marketing Strategy 30% Own and execute the integrated marketing strategy for Platelet and Group O collections including donor acquisition retention frequency growth and reactivation. Serve as the product marketing lead for specialty collections translating demand forecasts and operational constraints into targeted donor engagement strategies. Develop differentiated value propositions messaging frameworks and donor journeys for Platelet and Group O donors.
• Demand Forecasting & Performance Management 20% Partner with Inventory Management and Hospital Services to align marketing strategies with forecasted demand customer needs and yield performance. Analyze forecast and model specialty collection needs using donor behavior show rates center capacity machine availability and seasonal trends. Establish and manage KPIs and dashboards for specialty collections performance providing actionable insights and recommendations to senior leaders.
• Integrated Donor Marketing Leadership 25% Actively participate as a senior leader within the Integrated Donor Marketing team ensuring specialty collections strategies align with enterprise donor lifecycle frequency and incentive frameworks. Collaborate with campaign loyalty and engagement leads to ensure Platelet and Group O donors experience a cohesive differentiated journey.
• People Leadership & Program Oversight 10% Directly manage and coach the Platelet Program Coordinator and Integrated Donor Marketing Strategist setting clear priorities performance expectations and development plans. Ensure seamless execution of specialty marketing programs across centers call center and donor services teams.
• Incentives Conversion & Optimization 10% Lead the development and evaluation of specialty donor incentive strategies in partnership with Donor Marketing and Finance. Design and optimize donor conversion models to identify high-potential donors and guide frontline recruitment efforts.
• Cross-Functional Influence 5% Collaborate and influence across Donor Services Recruitment Call Center Operations Training and Marketing to ensure specialty collections strategies are understood adopted and executed consistently. Partner with Training & Development to ensure donor-facing messaging talking points and conversion strategies are embedded across teams.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Education

• Bachelors Degree Marketing Business Communications or related field required
• Masters Degree Marketing Business Communications or related field desired

Experience

• 4-6 years Product marketing donor marketing analytics or demand-driven marketing roles required
• 1-3 years Demonstrated experience leading complex cross-functional teams and initiatives required
• 1-3 years Demonstrated experience leading hiring developing and engaging team members required

Knowledge Skills and Abilities

• Strong analytical forecasting and modeling capability required
• Ability to translate complex data into clear marketing and operational strategies required
• Proven ability to influence without authority across diverse teams required
• Strategic thinker with strong execution discipline required
• Excellent communicator required
• Strong project planning execution and change management capabilities required

Tools and Technology

• Personal Computer (desk top lap top tablet)General office equipment (computer printer fax copy machine) required
• Microsoft Suite (Word Excel PowerPoint) required

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