App CRM Manager (mfd)

About the role:

As an App CRM Manager (m/f/d) you will play a key role in shaping customer engagement and retention for the Redcare App across international markets. You will act as the technical and strategic expert for push notifications and in-app communication enabling teams to run high-quality campaigns while stepping in hands-on for complex or cross-market use cases when needed. 

Working closely with Product Engineering and Marketing teams you will help build a scalable reliable and data-driven mobile CRM setup and actively contribute to improving app engagement and retention across Redcares app ecosystem. 

About your tasks: 

• Design push notifications and in-app communication strategies for the Redcare App including product ownership of the app CRM tool (e.g. CleverTap / Leanplum) and its technical setup and roadmap 

• Enable and support marketing teams in planning and executing in-app and push campaigns; take hands-on ownership for complex technical or cross-market use cases when needed 

• Act as the app CRM expert and central interface between Marketing Product Engineering Data and external partners 

• Work closely with Product and Tech on mobile CRM topics such as event tracking data structures consent and opt-in logic feature integrations QA and SDK updates 

• Develop and test app retention strategies and promotions together with product and marketing teams 

• Define standards best practices templates and documentation to ensure consistent quality and efficient execution across markets 

• Own reporting and KPI frameworks (e.g. delivery engagement retention conversion) and support teams with insights and optimization recommendations 

• Monitor market technology and competitive trends in mobile CRM and app engagement and translate them into actionable improvements 

Qualifications :

About you:

• You have several years of hands-on experience in app CRM ideally in an e-commerce digital or agency environment  

• You have strong experience with push and in-app platforms such as CleverTap Leanplum Braze Airship Batch or similar tools 

• You have a strong technical understanding of mobile apps including event tracking user properties consent management and data flows between app backend analytics and CRM systems 

• You are comfortable acting as a technical advisor and sparring partner for product managers engineers and marketing stakeholders 

• You have solid analytical skills and are confident working with KPIs dashboards and reports (experience with SQL GA4/Firebase Fullstory or Looker is a plus) 

• You are structured proactive and a clear communicator with good stakeholder management skills 

• You are fluent in English and have at least a B1 level in German 

Additional Information :

About your benefits:

In order to provide our employees with the best possible support for their individual needs we offer a wide range of benefits:

 Work from Home: If your job does not require you to be present in the office we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.

 Redcare events: We promote teambuilding through creative team events and celebrate our successes together at regularly scheduled parties.

 Kindergarten Grant: We offer our employees who pay for childcare in kindergarten 10000 (total) per month.

 Mental Health: Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.

 Personal Development: We are all constantly learning. Thats why we support and foster your career development through internal & external training and help you grow.

 Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.

 Sports & Health: Your well-being is our top priority. Therefore we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club providing a variety of sports offers tailored to your interests.

At Redcare Pharmacy we are committed to fostering an inclusive and diverse workplace. We welcome applications from all qualified individuals regardless of race gender disability or any other legally protected status.

Join us in our mission to ensure that every human has their health. Apply now and become a part of our innovative team!

Remote Work :

No

Employment Type :

Full-time