FIELD MARKETING SPECIALIST MONTERREY
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Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
KEY RESPONSIBILITY:
STRATEGIC DIRECTION & BRAND PRIORITIES
Effectively execute the brand strategy adapting it to the local context and identifying new opportunities.
Ensure a deep understanding of consumers and competitors in the region contributing to the development of ideas and action plans that continue to build brand image and improve local consumer understanding of the product.
Work closely with the local sales team to ensure product availability at every field marketing activity.
Collaborate with the national marketing team in the development of the annual marketing plan for the region.
BRAND APPEAL & EXECUTIONAL EXCELLENCE
Create and execute key events both Red Bullowned and thirdparty to increase brand visibility and drive product usage in relevant consumption occasions.
Identify opportunities to strengthen the brand in line with the national strategy and with a strong focus on the local consumer: from new events and locally relevant ideas to new talent and content creators that resonate with the local audience.
Ensure that every consumer interaction with the brand is positive driven by strong attention to detail and premium execution of events and brand assets.
MARKETING INNOVATION
Develop a deep understanding of local trends and our Entry Point Consumer to stay increasingly connected to the local consumer.
Create new and innovative ideas that bring the brand to life leveraging field connections consumer insights trends and local scenes all grounded in strong ownership of the region and aligned with global and national priorities.
ORGANIZATIONAL CAPABILITIES
Strong time management skills and rigorous control of brand assets from cans to event execution materials in line with the local action plan.
Coordinate event execution with the right local agencies to maximize the event experience.
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Qualifications :
- 2 years marketing experience preferably in sports/events culture marketing or in the field.
- Ideally experience in working with commercial teams general sales or trade marketing.
- Proven background in negotiation and management of budgets.
- A connector who has excellent communication and networking skills who can open doors and excite people for an idea.
- Strong leadership planning and project management skills.
- A continual understanding of consumer trends and insights (digital trends University life moving patterns).
- Strong understanding of youth culture in sports and culture in the region.
- A creative marketer with depth in brand understanding innovation at the heart who puts new ideas into practice fast.
- Excellent communication skills orally and in writing including presenting and training abilities and the ability to seamlessly blend in with a diverse audience.
Additional Information :
At Red Bull we believe in the power of human potential to give wings to people and ideas. We foster an inclusive environment where every voice is valued regardless of gender race sexual orientation origin age or disability.
In the world of Red Bull everyone is welcome!
We believe in the potential of everyone to give wiiings to people and ideas regardless of gender expression race religion affective-sexual orientation origin age and the world of Red Bull everyone is welcome.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more
