Marketing Automation Specialist
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Job Location:
Orland Park, IL - USA
Yearly Salary:
$ 60 - 70
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
DeanHouston has more than 30 years in B2B marketing with four offices across the country Cincinnati Chicago Los Angeles and Nashville. Our Chicago office is looking for a Marketing Automation Specialist to help in lead generation web-based marketing automation and CRM data management. You will be responsible for building analyzing proofing and launching sales-focused digital campaigns and help structure the resulting data to empower sales teams for a wide variety of industrial clients.
We have found great success with Marketing Automation Specialists who have the following characteristics:
Analytical: You enjoy using data to evaluate campaign performance and uncover opportunities for improvement balancing creativity with insight-driven decision making.
Organized: You thrive in a fast-paced environment managing and optimizing marketing automation for multiple clients with strong attention to detail.
Strong Communicator: You clearly explain recommendations and results to both technical and non-technical stakeholders.
Curiously Driven: You enjoy learning new industries and diving into clients products and markets especially within manufacturing and industrial sectors.
Job Duties
Marketing Automation: You will help build analyze proof and launch email- and form-based marketing automation campaigns. Youll collaborate with account management and marketing managers to provide recommendations and make sure all campaign activity website forms and automation-specific tracking codes are functioning properly.
CRM Data Architecture: At DH we strive to drive both marketing and sales performance on behalf of our clients. Learning how to wrangle complex marketing data sets and transfer them into easy-to-use actionable information for our clients sales teams is how youll add value to the complete commercial equation.
Analytics and Metrics: You will assist in primary source-data platforms (Google Analytics HubSpot/Salesforce Marketing Cloud Google Tag Manager etc.) and actively monitor clients digital data. When there is any unusual activity or deviations from expected performance youll act as the first line of defense. Regularly pulling lead generation reports with relevant data based on strategic plans is another critical job duty for this position.
Strategy: Youll help in the development of marketing growth strategies to find how DeanHouston can build clients brands helping with customer personas and inbound marketing principles to come up with creative ways to shine a spotlight on our clients.
Qualifications
- Bachelors degree in Marketing Information Technology Computer Science Statistics or Marketing-Related field
- Experience Needed: 0-4 years
- Knowledge In: Marketing Automation (HubSpot Marketo or SFMC experience is a huge plus) CRM mechanics Email Marketing Metric Reporting Google Analytics Google Tag Manager Google Search Console Digital Marketing Theory (Customer Personas and Segmentation Inbound Marketing Principles etc.) Excel
- Nice to Have Experience: SEO Basic HTML Market Research Google AdWords Salesforce/Microsoft Dynamics Tableau or Power BI SQL
Benefits
We are committed to building a healthy resilient rewarding culture from the inside out. Some of our benefits include:
- We collaborate in person on Mondays and Fridays and offer the flexibility to work remotely one day per week between Tuesday and Thursday
- Paid time off and holidays
- Health dental and vision insurance (PPO and HSA options)
- Paid parental bonding leave
- Company-paid life insurance and short-term disability coverage
- 401(k) participation with company match
- Pet insurance
- Ongoing professional training tools and growth opportunities
Salary Range
The total target compensation for this role is $60000 - $70000 USD annually commensurate with experience expertise and internal equity.
Required Experience:
IC
Key Skills
- Controlling Experience
- Distributed Control Systems
- Pardot
- Crystal Reports
- Marketing Automation
- Salesforce Marketing Cloud
- Warehouse Management
- HubSpot
- Responsys
- Email Marketing
- Leadership Experience
- Programmable Logic Controllers
About Company
Role Overview The Marketing Manager is a key player in the execution and optimization of marketing programs at DeanHouston. This role blends data-driven decision-making with creative thinking, empowering clients through integrated marketing strategies that deliver measurable outcomes. ... View more
